Omnia Fishing is a company.
Omnia Fishing has raised $3.0M across 2 funding rounds.
Key people at Omnia Fishing.
Omnia Fishing has raised $3.0M in total across 2 funding rounds.
Key people at Omnia Fishing.
Omnia Fishing has raised $3.0M in total across 2 funding rounds.
Omnia Fishing's investors include 01 Advisors, AAF Management Ltd., AirAngels, Andreessen Horowitz, Backed VC, Basecamp Fund, Brainchild, CrunchFund, Dimension Capital, Founder Collective, Hummingbird Ventures, Incisive Ventures.
Omnia Fishing is an e-commerce platform revolutionizing online fishing tackle retail by personalizing gear recommendations based on specific lakes or waterbodies, species, seasons, and community reports.[1][2][3][5] It serves modern anglers seeking efficient tackle discovery and purchase, solving the problem of overwhelming generic selections by using data-driven matching from lake characteristics (depth, clarity) to product attributes, with same-day shipping from its Golden Valley, MN warehouse.[1][5] The company, founded in 2018-2019, has shown explosive growth—from $180K in sales in 2019 to 80% annual growth, raising $4M in funding and targeting a $10M annual revenue trajectory, primarily in the $5B bass fishing market (65% focus) with plans to expand to crappie fishing.[2]
Omnia Fishing emerged in 2018 when founder and CEO Matt Johnson, an avid angler and co-founder of Able Seedhouse and Brewery, identified gaps in online fishing retail: brands lacked direct consumer connections, and anglers struggled with product selection.[2][3] Johnson partnered with co-founders Dan Wick (CTO) and Chris Morgal (COO, with decades in fishing industry sales, marketing, and supply chain at companies like Lowrance and Northland Tackle) to launch in 2019 as a corporation.[1][3] Early traction came from building a recommendation engine fueled by lake data and angler reports, plus partnerships like Bassmaster; by 2019, sales hit $180K, accelerating amid supply chain challenges through mentoring from MESA advisors Dan Kinsella and Scott Brown, who guided focus on scalable growth.[2]
Omnia Fishing rides the wave of data-driven personalization in niche e-commerce, blending AI recommendation tech with outdoor recreation amid a $5B U.S. fishing gear market growing via digital tools.[2][5] Timing aligns with post-pandemic outdoor booms, supply chain recoveries, and app-based fishing tech (e.g., map layers for thousands of U.S. lakes), shifting anglers from big-box stores to contextual online platforms.[2][4] It influences the ecosystem by empowering brands with direct consumer data, creating angler communities, and expanding into planning apps—pioneering "smart fishing" that could scale to multispecies and global waters, challenging traditional retail in a fragmented industry.[2][3][5]
Omnia Fishing is primed for hypergrowth beyond $10M ARR, leveraging its recommendation engine and PRO tools to capture more of the bass market and enter crappie/multi-species segments.[2] Trends like AI-enhanced outdoor apps, community-driven data, and e-commerce personalization will accelerate expansion, potentially via app monetization or acquisitions. Its influence may evolve from retailer to full-stack fishing platform, humanizing tech for anglers while scaling nationally—turning lake-specific shopping into an industry standard.
Omnia Fishing has raised $3.0M across 2 funding rounds. Most recently, it raised $2.0M Seed in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2021 | $2.0M Seed | 01 Advisors, AAF Management Ltd., AirAngels, Andreessen Horowitz, Backed VC, Basecamp Fund, Brainchild, CrunchFund, Dimension Capital, Founder Collective, Hummingbird Ventures, Incisive Ventures, KW Angel Fund, Long Journey Ventures, Pioneer Square Labs, Rally Ventures, Shrug Capital, Stellar Capital, Supernode Ventures, Todd and Rahul's Angel Fund, VZVC, Wave Capital, What If Ventures, Bradley Horowitz, Brendan O'Driscoll, Mario Gabriele, Matteo Franceschetti, Matthew Dellavedova, Moshe Lifschitz, Scott Banister | |
| Aug 1, 2018 | $1.0M Seed | Dimension Capital, Hummingbird Ventures, Rally Ventures, Stellar Capital |
