Olyzon is a Paris-based adtech startup founded in 2024 that builds an Agentic AI platform for Connected TV (CTV) advertising. It serves Tier 1 advertisers and agencies like PepsiCo, L’Oréal, Nissan, Red Bull, and Mastercard, solving key pain points in CTV such as lack of inventory transparency, outdated display-era tools, and inefficient targeting by automating media planning, enabling program-level contextual targeting, and deploying immersive ad formats with intelligent sequencing.[1][2][3][4][5] The platform, including its AI agent "Shakur," uses models from OpenAI and Google Gemini to analyze TV content, RFPs, and first-party data for real-time campaign execution, delivering metrics like 99% attention rate, 95% view-through rate (VTR), 32% ad recall (+4pts vs. benchmarks), and 52% attribution (+5pts vs. benchmarks).[3][4][5] Olyzon recently raised a $5M seed extension led by Cassius Capital to fuel U.S. expansion, following an initial €3M seed, with strong early traction among global brands.[2][5][6]
Olyzon was founded in 2024 by Jules Minvielle (CEO), Martin Danet, and Mathieu Desvé, with Minvielle bringing prior experience as co-founder of Ogury, a persona-based targeting company launched in 2014.[3][5][6] The idea emerged from frustrations in CTV advertising—legacy tools failing to provide contextual relevance, show-level transparency, or scalable processes amid booming premium attention on streaming TV.[2][3] Minvielle noted that CTV infrastructure lagged behind marketer needs, prompting Olyzon's AI-first rebuild for agentic automation from day one, rather than retrofitting old tech.[2][5] Early traction included partnerships with premium channels and campaigns for iconic brands, leading to U.S. market entry in April 2025 and the $5M raise in late 2025 to scale operations.[2][3][5]
Olyzon stands out in adtech through its AI-native, agentic approach tailored for CTV:
Olyzon rides the explosive CTV growth trend, where streaming captures premium attention but suffers from opaque programmatic buying and display-era limitations, creating demand for AI-driven precision.[2][3] Timing is ideal amid agentic AI hype (e.g., OpenAI/Gemini integrations) and U.S. expansion, as advertisers demand show-level clarity post-cookie deprecation and amid rising CTV spend.[2][3][5] Market forces like premium inventory scarcity and regulatory pushes for transparency favor Olyzon's model, influencing the ecosystem by setting standards for AI agents in video ads—bridging adtech gaps, empowering brands with autonomous execution, and accelerating CTV's shift to intelligent, context-first advertising.[1][2][5]
Olyzon is poised for rapid scaling with its $5M fueling U.S. hires (e.g., sales team growth, Minvielle's NYC move) while retaining Paris-based AI engineering, targeting deeper penetration among global brands.[2][5] Trends like advancing agentic AI, multimodal models for richer targeting, and CTV's dominance in attention economies will amplify its edge, potentially evolving it into a full-stack CTV intelligence leader. As CTV matures, Olyzon's focus on human-AI synergy (hiring amid automation) positions it to redefine ad efficiency—transforming TV from passive reach to dynamically engaged, high-ROAS premium media.
Olyzon has raised $7.0M in total across 2 funding rounds.
Olyzon's investors include 50 Partners, Kima Ventures, Emmanuel Seuge, Simon Dawlat, 20VC, Alumni Ventures, Alven, Arrive, Ascend Vietnam Ventures, Broadhaven Capital Partners, CFV Ventures, Coatue.
Olyzon has raised $7.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in June 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2025 | $4.0M Seed | 50 Partners, Kima Ventures, Emmanuel Seuge, Simon Dawlat | |
| Jun 1, 2024 | $3.0M Seed | 20VC, 50 Partners, Alumni Ventures, Alven, Arrive, Ascend Vietnam Ventures, Broadhaven Capital Partners, CFV Ventures, Coatue, Cubit Investments Ltd, Lionheart Ventures, Mercato Partners, Pareto Holdings, Pioneer Fund, Redpoint Ventures, RTP Global, SeaX Ventures, #SecretFund, sequel, Spark Capital, Stellar Capital, Uncork Capital, Union Square Ventures, Antoine Martin, Calvin Chu, Christian Reber, Guy Podjarny, Martin Li, Nicolas Steegmann, Sahin Boydas |
