OAKS Asset Management

OAKS Asset Management is an independent, partner-owned private equity firm focused on mid-market investments in India's consumer sector. It provides growth capital and strategic support to scalable businesses led by experienced entrepreneurs. The firm’s unique CONNECTED CAPITAL™ blends financial backing with access to influential Indian business families, offering distinct strategic advantages.

Established in 2015 by Vishal Ootam, Vivek Anand PS, Kenneth Serrao, and Sandeep Somani, the firm’s founding stemmed from recognizing the market's need for patient capital and deep strategic partnerships. Leveraging collective experience, the founders built an investment platform utilizing extensive industry relationships to cultivate promising consumer enterprises across India.

OAKS Asset Management serves experienced entrepreneurs and business families in India’s consumer sector, offering a collaborative investment model. Its long-term vision is to curate a portfolio of high-quality businesses via a concentrated investment strategy. The firm aims to compound capital in high-margin sectors, fostering robust balance sheets and sustainable growth for its portfolio.