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Novalia has raised $120K across 1 funding round.
Key people at Novalia.
Novalia has raised $120K in total across 1 funding round.
Novalia develops PrintedTouch technology, which integrates touch activation and wireless connectivity into printed surfaces. The company's core offering combines conductive ink sensors with silicon microcontrollers, allowing ordinary paper and other substrates to become interactive and capture data. This technical approach merges the physical and digital realms, creating responsive experiences without traditional hardware.
The company was founded in 2006 by Dr. Kate Stone, who holds a degree in electronics and a PhD in Physics from Cambridge University. Dr. Stone's foundational insight centered on blending digital functionality with physical objects, leveraging tactile printed touch sensors to evoke a primal sense of discovery through touch, thereby making inert surfaces come alive.
Brands and agencies globally utilize Novalia's technology to produce engaging interactive campaigns and immersive experiential installations. The company's long-term vision is to transform the ordinary into the extraordinary by pushing the boundaries of interactive technology, enabling a deeper connection between users and the physical environment through innovative printed electronics.
Novalia is a Cambridge, UK-based technology company specializing in PrintedTouch technology, which adds touch activation, wireless connectivity, and data capture to printed surfaces using conductive ink and printed sensors.[1][2][3] It serves major brands like Disney, Audi, Chrysler, Pizza Hut, Bud Light, and IKEA by creating interactive experiences that bridge physical print with digital functionality, solving the problem of making static marketing materials immersive and data-driven.[1][2] With over 20 patents and additional applications focused on low-cost manufacturing, Novalia has won two Cannes Lions Awards for high-profile campaigns, demonstrating strong growth through innovative, mass-manufacturable solutions in experiential advertising and smart products.[1][2][3]
Founded in 2006 by Dr. Kate Stone, a Cambridge University PhD in Physics with a degree in electronics and a TED Talk speaker, Novalia emerged from her expertise in blending electronics with print at companies like Plastic Logic.[1][2][3] Stone, alongside team members like Madeleine Kelleyan (textile design background) and Ignacio Lopez (MSc in Electronics Engineering), pioneered conductive ink to "bridge the physical with the digital."[3] Early traction came from ideating and executing award-winning campaigns, securing investments from Amazon’s Alexa Fund and Techstars, and building a team with PhDs, MBAs, and design expertise, humanizing their mission to revive tactile discovery in a digital world.[1][3]
Novalia rides the trend of phygital experiences, where IoT and printed electronics converge to make everyday surfaces interactive amid rising demand for experiential marketing and smart packaging.[1][3] Timing aligns with advancements in low-cost conductive inks and wireless tech, amplified by post-pandemic shifts toward tactile, data-capturing consumer interactions that boost engagement over passive digital ads.[2][4] Market forces like brand needs for immersive retail (e.g., IKEA) and automotive (e.g., Audi) favor Novalia, influencing the ecosystem by enabling mass-manufacturable IoT at print scale, inspiring sectors like advertising and consumer goods to rethink physical-digital fusion.[1][3]
Novalia is poised to expand PrintedTouch into broader IoT applications like smart homes and packaging, leveraging its patents and investor network for global scaling.[3] Trends in edge computing, 5G connectivity, and sustainable manufacturing will accelerate adoption, potentially evolving its influence from campaign innovator to standard-setter in interactive print. As brands seek data-rich physical touchpoints, Novalia's foundational blend of digital and physical—unlocking "childhood desire to discover through touch"—positions it to redefine ordinary surfaces as extraordinary gateways to the future.[1][2]
Novalia has raised $120K in total across 1 funding round.
Novalia's investors include Founders' Co-op.
Key people at Novalia.
Novalia has raised $120K across 1 funding round. Most recently, it raised $120K Seed in July 2018.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Nov 8, 2021 | neuroClues | $4.9M Other Equity | Fiona du Monceau, Francois-Xavier de Mevius, Jean Charles Samuelian, Mathieu de Lophem, Artwall, Sebastien de Halleux, Pierre de Waha | Olivier Legrain, Thibault Jonckheere, DGO6 |
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2018 | $120K Seed | Founders' Co-op |