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Nguyen Coffee Supply operates as America’s premier specialty Vietnamese coffee company, importing and roasting high-quality beans to market. The company sources its coffee through direct-trade relationships with Vietnamese farmers, primarily focusing on the robust Robusta bean alongside specialty Arabica varieties, then roasts these in Brooklyn, New York. This approach offers a distinct product, ranging from pure Arabica to potent Robusta blends, challenging prevailing industry perceptions regarding bean quality and origin.
Founded in 2018 by Sahra Nguyen, a first-generation Vietnamese American entrepreneur, the company emerged from an insight into the underrepresentation and mischaracterization of Vietnamese coffee in the global market. Nguyen, whose background includes award-winning filmmaking, identified an opportunity to elevate the cultural significance and inherent quality of Vietnamese coffee. Her personal heritage and entrepreneurial drive informed the company's foundational mission to introduce authentic Vietnamese coffee experiences to a wider audience.
The company serves a diverse customer base, from individual consumers seeking unique coffee profiles to corporate clients utilizing wholesale and office programs. Nguyen Coffee Supply is driven by a vision to redefine the coffee landscape through a commitment to diversity, sustainability, and cultural integrity. It endeavors to foster greater appreciation for Vietnamese coffee culture and the robusta bean, aiming to inspire broader shifts in coffee industry standards and representation.
Nguyen Coffee Supply has raised $3.0M across 1 funding round.
Nguyen Coffee Supply has raised $3.0M in total across 1 funding round.
Nguyen Coffee Supply has raised $3.0M in total across 1 funding round.
Nguyen Coffee Supply's investors include Collide Capital, Generative Ventures, New Enterprise Associates, Techstars, Turing Capital, Vayner RSE, Balaji Srinivasan, Greg Isenberg, James Beshara, Kevin Lin, Steve Chen, Trevor McFedries.
Nguyen Coffee Supply has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $3M Seed | — | Collide Capital, Generative Ventures, NEW Enterprise Associates, Techstars, Turing Capital, Vayner RSE, Balaji Srinivasan, Greg Isenberg, James Beshara, Kevin LIN, Steve Chen, Trevor Mcfedries, William Mougayar | Announced |
Nguyen Coffee Supply is America's first specialty Vietnamese coffee company, importing robusta and arabica beans through direct-trade relationships with Vietnamese farmers and roasting them fresh in Brooklyn, New York.[1][2][3] Founded in 2018 by first-generation Vietnamese-American entrepreneur Sahra Nguyen, it champions the resilient robusta bean, offers products like the Original Vietnamese Coffee Trio, Dark Roast Trio, Phin Drip sets, and ready-to-drink cold brews in flavors such as Classic Black, Coconut, and Condensed Milk, while promoting Vietnamese coffee culture through ethical sourcing and sustainability.[1][3][5] The company serves coffee enthusiasts, retailers like Whole Foods, and home brewers seeking authentic, high-quality Vietnamese varieties, solving industry stigma around robusta by highlighting its flavor profiles (e.g., figs, caramel, cacao) and superior resilience amid climate challenges.[1][3] Growth includes a $2.6 million seed funding round to expand distribution, product innovation, and market reach, with revenue under $5 million and partnerships like a fourth-generation farmer in Vietnam's Central Highlands.[2]
Nguyen Coffee Supply was founded in 2018 by Sahra Nguyen, a first-generation Vietnamese-American born in Boston to refugee parents who fled Vietnam by boat after the war.[1][4] A multifaceted "Slash Generation" millennial, Sahra's background includes award-winning documentary filmmaking (e.g., NBC News’ “Deported”), restaurant ownership, and recognition as a 2018 Google Next Gen Leader, with frequent visits to Vietnam fostering her deep ties to its culture and coffee.[1][3][4] The idea emerged from her frustration with industry bias labeling Vietnamese robusta beans as "inferior" despite Vietnam's status as the world's second-largest coffee producer and top robusta grower, thanks to its volcanic soil and climate.[1][4] Introduced by her aunt to fourth-generation farmer Mr. Ton in 2016, Sahra visited his Central Highlands farm, established direct-trade for organic green beans, and launched the company to roast them fresh in Brooklyn—rejecting a standard coffee shop model to instead tell Vietnam's coffee story and create global opportunities.[2][4] Early traction built through challenging norms, leading to milestones like transparent robusta sales at Whole Foods in 2022.[3]
While not a technology company—operating instead in the food and beverage sector—Nguyen Coffee Supply rides the wave of sustainable agritech and direct-to-consumer trends reshaping coffee supply chains, leveraging e-commerce for nationwide distribution and cultural storytelling via digital platforms.[1][2][5] Its timing aligns with climate-driven shifts favoring resilient robusta over vulnerable arabica, as noted in New York Times 2022 predictions, amid Vietnam's dominance in global production and rising demand for ethical, origin-specific sourcing.[1][3][4] Market forces like consumer push for transparency, RTD innovation, and inclusivity in specialty coffee favor its model, influencing the ecosystem by normalizing robusta in premium retail (e.g., Whole Foods), challenging gatekept narratives, and empowering small farmers through direct trade—potentially accelerating robusta's mainstream adoption.[2][3]
Nguyen Coffee Supply is poised to scale its robusta revolution with $2.6M funding fueling distribution, RTD expansion, and new innovations, capitalizing on sustainability mandates and flavor-forward trends in a $100B+ global coffee market.[2] Climate volatility will boost robusta's appeal, while e-commerce and retail partnerships amplify its cultural impact, potentially evolving into a broader platform for diverse origins and farmer tech integrations like traceability tools. As the vanguard of Vietnamese coffee in America, it ties back to its founding mission: proving no bean is "inferior," fostering an equitable future where resilience and taste redefine specialty coffee.[1][3]
