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NextRoll has raised $89.0M across 3 funding rounds.
Key people at NextRoll.
NextRoll has raised $89.0M in total across 3 funding rounds.
NextRoll offers an AI-powered, full-funnel advertising platform designed to empower marketing teams. The company provides sophisticated multi-channel advertising solutions that span display, social, video, mobile, and connected TV, leveraging trillions of data points and years of industry experience. Its product suite, including AdRoll and AdRoll ABM, focuses on delivering AI-driven campaigns, predictive buyer insights, and dynamic audience building to optimize advertising performance.
The company was founded in 2006 as AdRoll by Aaron Bell, Peter Krivkovich, and Shawn O'Connor, before later rebranding to NextRoll. Their initial insight stemmed from a recognition that marketers needed access to robust tools and technology to effectively drive growth. This foundational understanding has guided the company's evolution in developing integrated marketing solutions.
NextRoll serves a diverse customer base, including e-commerce businesses, B2B enterprises, and marketing agencies, with a particular focus on empowering mid-sized companies. The company's enduring vision is to equip marketers with powerful AI technology and comprehensive services, enabling them to maximize their resources and achieve meaningful, sustained growth in an increasingly complex digital landscape.
Key people at NextRoll.
NextRoll has raised $89.0M in total across 3 funding rounds.
NextRoll's investors include CRV, Foundation Capital, IVP, Merus Capital, Seven Seven Six, True Ventures, Jeff Bezos, Accel, First Round Capital, Obvious Ventures, SciFi VC, WGI Group.
NextRoll has raised $89.0M across 3 funding rounds. Most recently, it raised $70.0M Series C in April 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2014 | $70M Series C | — | CRV, Foundation Capital, IVP, Merus Capital, Seven Seven SIX, True Ventures, Jeff Bezos | Announced |
| Jul 1, 2012 | $15M Series B | — | CRV, Foundation Capital, Merus Capital | Announced |
| Sep 1, 2008 | $4M Series A | — | Accel, First Round Capital, Merus Capital, Obvious Ventures, SciFi VC, WGI Group, James Hong | Announced |
NextRoll is a San Francisco-based marketing technology company that provides machine learning-powered platforms to accelerate growth for businesses of all sizes.[1][2] It operates three main business units: AdRoll for direct-to-consumer (DTC) companies, RollWorks for business-to-business (B2B) account-based marketing, and NextRoll Platform Services for customizable marketing tech solutions, serving over 37,000 customers globally.[2] The company builds a Demand Side Platform (DSP) and Customer Data Platform (CDP+) that ingest vast data volumes—over 150 billion daily buyer predictions and 120 billion auction requests—to deliver targeted ads, track conversions, and optimize bidding in real-time auctions.[1][3] This solves the problem of inefficient ad spend by enabling precise customer engagement at scale, particularly for high-growth DTC and B2B firms, with strong momentum evidenced by handling nearly 1.4 million requests per second.[3]
NextRoll launched as AdRoll in 2006 with a mission to level the playing field for businesses of all sizes through a reliable marketing platform.[1] Over the years, it evolved into NextRoll, expanding into high-growth markets by developing advanced machine learning capabilities and launching RollWorks for B2B and Platform Services for flexible tech integrations.[1][2] Headquartered at 71 Stevenson St in San Francisco, the company has grown into a privately-held entity powering data-driven marketing for tens of thousands of global customers, building on over a decade of refining its tech stack.[1][2][5]
NextRoll rides the wave of programmatic advertising and account-based marketing (ABM), fueled by exploding data volumes and real-time bidding in digital ad markets.[3] Its timing aligns with the shift toward machine learning-driven personalization amid privacy regulations and cookie deprecation, positioning it to leverage proprietary data for compliant, high-ROI campaigns.[1][3] Market forces like the growth of DTC e-commerce and B2B tech stacks favor its dual-market focus, influencing the ecosystem by empowering mid-market companies with enterprise-grade tools—democratizing access once limited to big players and processing unprecedented auction scales.[1][2][3]
NextRoll is poised to expand its ML edge as ad tech consolidates around data platforms and AI automation, potentially deepening integrations with emerging CRMs and e-commerce tools.[1][3] Trends like zero-party data and predictive analytics will shape its path, enhancing CDP+ for post-cookie worlds, while scaling infrastructure could target even larger enterprises.[3][4] Its influence may evolve from growth accelerator to infrastructure backbone, solidifying its role in leveling the ad tech playing field for ambitious businesses worldwide.[1][2]
