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New Engen operates as a digital marketing agency, driving tangible impact for clients by maximizing brand growth. It delivers comprehensive services across media strategy, creative development, and performance measurement. The company emphasizes a results-driven methodology, efficiently scaling marketing efforts and optimizing performance for partners.
Co-founded by Justin Hayashi, who serves as CEO, New Engen commenced operations in 2016 from its Seattle headquarters. The firm emerged from understanding the evolving digital landscape and the critical need for a marketing partner capable of delivering measurable growth and optimizing customer acquisition strategies.
New Engen serves diverse brands, collaborating to enhance digital presence and expand customer bases. Its vision is to be an integrated marketing agency, recognized for deep expertise and shaping industry practices through innovative strategies. The firm commits to continuous adaptation, ensuring partners remain at the forefront of digital marketing effectiveness.
New Engen has raised $8.0M across 1 funding round.
New Engen has raised $8.0M in total across 1 funding round.
New Engen is a tech-enabled digital marketing agency founded in 2016 and headquartered in Seattle, Washington, specializing in full-funnel solutions across media, creative, market research, and analytics to drive measurable growth for bold brands.[1][2][3] It serves enterprise clients in sectors like fashion & apparel, beauty, food & beverage, CPG, health & wellness, ecommerce, and entertainment, solving challenges in customer journey optimization, conversion rates, ROAS, and marketing efficiency through proprietary tools like its Bid Multiplier UI for Advantage+ Shopping Campaigns.[2][3][6] With 564 employees, $31.5 million in revenue, and $12.1 million in total funding across four rounds, New Engen demonstrates strong growth momentum, including AOR engagements and recognitions like Inc. Magazine's Best Workplaces of 2023.[2][4]
New Engen was founded in 2016 in Seattle as an integrated marketing agency, evolving from a tech-enabled digital marketing focus to a full-funnel leader leveraging research, creativity, media expertise, and technology.[1][2][3] While specific founder details are not detailed in available sources, the company has grown under leadership including CEO Justin Hayashi, President Jon White, and Chief Creative Officer Alice Woo, building a team of 564 employees with a culture emphasizing collaboration, flexible work, unlimited PTO, and innovation.[2][4][5] Early traction came through performance-driven strategies for brands, leading to proprietary innovations and a roster of high-profile clients like Cotopaxi, OREO, and Coca-Cola, marking pivotal growth in omnichannel marketing.[3][6]
New Engen rides the wave of omnichannel digital marketing trends, where brands demand integrated, privacy-first measurement amid evolving platforms like Meta's Advantage+ and TikTok commerce.[2][3] Its timing aligns with post-cookie shifts and AI-driven personalization, capitalizing on market forces like rising CPG/ecommerce ad spends and consumer expectations for seamless journeys.[3][6] By influencing ecosystem standards through tools and strategies that boost ROAS and efficiency, New Engen empowers startups and enterprises—e.g., scaling SeatGeek's affiliate ROAS by 113%—to navigate fragmented channels and compete in data-scarce environments.[6]
New Engen is poised to expand its AOR roster and tech innovations, targeting deeper AI integrations for predictive bidding and cross-platform attribution amid growing demand for full-funnel agencies.[2][3][4] Trends like creator commerce (via Acorn Influence) and shoppable social will shape its trajectory, potentially amplifying influence in high-growth sectors like health & wellness and financial services.[4][6] As digital ecosystems evolve, its agile, results-obsessed model positions it to lead breakthroughs, tying back to its core mission of turning engagement into scalable impact for bold brands.[3]
New Engen has raised $8.0M in total across 1 funding round.
New Engen's investors include August Capital, Bain Capital Ventures, Citi Ventures, Founders Fund, Hubrix Ventures, Hyde Park Venture Partners, InterWest, Lobby Capital, Pioneer Square Labs, RRE Ventures, Social Starts, Marco DeMeireles.
New Engen has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in May 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2017 | $8M Series A | — | August Capital, Bain Capital Ventures, Citi Ventures, Founders Fund, Hubrix Ventures, Hyde Park Venture Partners, InterWest, Lobby Capital, Pioneer Square Labs, RRE Ventures, Social Starts, Marco Demeireles, Trinity Ventures, Wildcat Ventures, Wisdom LLP, Eric Quan, Jonathan Korngold, Kevin Swan, Sean Bill | Announced |
