NaverZ

Naver Z operates ZEPETO, an avatar-centric social metaverse that enables users to create personalized 3D avatars, engage in virtual interactions, and express individuality within digital environments. The platform incorporates a robust creator ecosystem through ZEPETO Studio, empowering its community to develop and share diverse content across intuitive and immersive virtual spaces. This technical foundation supports a broad spectrum of user-generated experiences and digital self-representation.

ZEPETO was initially introduced in 2018 by Naver Corporation, a prominent South Korean internet technology company. Recognizing the significant opportunity within 3D avatar technology for fostering social connections and creative expression, Naver strategically evolved the ZEPETO platform into Naver Z Corporation as an independent entity. This organizational structure facilitated dedicated focus on advancing the metaverse offering and scaling its global presence.

The platform serves a vast global audience that seeks engaging digital communities, innovative entertainment, and novel avenues for self-expression through virtual identities. Naver Z is committed to cultivating an expansive virtual ecosystem where users can seamlessly interact with established brands and intellectual properties, envisioning a future characterized by ubiquitous digital interaction and creative empowerment within its evolving metaverse.