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§ Private Profile · Seoul, South Korea
A play-to-earn metaverse project offering P2E activities and NFT ownership for gamers in its Klaycity District virtual world.
KlayCity is a play-to-earn metaverse project featuring a virtual world called Klaycity District, operating on Kakao's Klaytn network. The platform enables users, particularly district NFT owners, to engage in various P2E activities within its blockchain-powered environment, leveraging their digital assets for in-game rewards and participation in the virtual economy. KlayCity successfully raised $3.75 million in seed funding, a round designed to support its ongoing development and expansion within the burgeoning blockchain gaming and metaverse sectors. This significant funding saw participation from notable investors including Krust, Animoca Brands, and Naver Z, alongside angel investment provided by Do Kwon. The project specifically targets P2E gamers and virtual world participants, aiming to build an immersive ecosystem centered on NFT ownership and interactive digital experiences.
KlayCity has raised $4.0M across 1 funding round.
KlayCity has raised $4.0M in total across 1 funding round.
KlayCity has raised $4.0M in total across 1 funding round.
KlayCity's investors include Animoca Brands, Krust, CrunchFund, Dragonfly Capital Partners, Rarestone Capital, A&T Capital, FriendsGames, GBV Capital, HG Ventures, Kyros Ventures, NaverZ, OKX Ventures.
KlayCity has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $4M Seed | Animoca Brands, Krust | CrunchFund, Dragonfly Capital, Rarestone Capital, A&T Capital, Friendsgames, GBV Capital, HG Ventures, Kyros Ventures, Naverz, OKX Ventures, Playdapp, ROK Capital, Stablenode | Announced |
KlayCity is a blockchain-based LandFi metaverse platform set in the year 2080 on a replicated Earth, built on the Klaytn network. It enables players to own, develop, and monetize virtual land through NFTs and the $LAY token, solving the problem of accessible virtual real estate ownership in Web3 by bridging Web2 users into immersive metaverse experiences.[3][4] Targeting gamers, creators, and investors, KlayCity fosters play-to-earn mechanics and collaborations with webtoon authors, short films, and e-novels, with strong growth momentum from a $3.75M seed and private funding round led by Krust and Animoca Brands.[3][4]
KlayCity emerged as part of the Klaytn ecosystem, a leading Korean blockchain launched in 2019 by the Klaytn Foundation, backed by internet giant Kakao Corp and its $500M Growth Fund.[3] As the first land NFT-based Land-Fi project on Klaytn, it partnered early with gaming titans like Netmarble (via MARBLEX), Neowiz (Crypto Golf Impact on NEOPIN), and Pocketful of Quarters to accelerate metaverse adoption.[3] Pivotal traction came from strategic alignments bridging Web2 organizations to Web3, culminating in the 2022 seed funding round that fueled go-to-market expansion and content collaborations.[3][4]
KlayCity rides the metaverse and LandFi wave within blockchain gaming, capitalizing on Klaytn's dominance in Korea—including CBDC pilots with the Bank of Korea—for secure, scalable Web3 experiences.[3] Timing aligns with explosive growth in play-to-earn and NFT land markets post-2021, amplified by Kakao's massive user base and partnerships with global gaming firms, which counter scalability issues plaguing Ethereum-based metaverses.[3] It influences the ecosystem by onboarding Web2 giants via Klaytn, expanding interoperable tokens (e.g., POQ's SEC-compliant gaming token) and fostering hybrid Web2-Web3 content, accelerating mainstream metaverse adoption.[3]
KlayCity is poised for explosive growth through deeper integrations with Klaytn's ecosystem, including more P2E games and multimedia IPs, potentially capturing Korea's 45M+ Kakao users amid rising metaverse demand.[3] Trends like CBDC advancements, AI-driven virtual worlds, and regulatory clarity for NFTs will shape its path, evolving its influence from niche LandFi to a central Web3 hub bridging East-West gaming markets. As the metaverse matures, KlayCity's early-mover status and powerhouse backing position it to redefine virtual land ownership, delivering on its promise as Klaytn's metaverse flagship.[3][4]