Natura Ventures

Natura Ventures operates as the corporate venture capital arm of Natura &Co, strategically investing in seed-stage startups. The firm's mandate targets innovations within the circular economy, beauty, and customer service technology sectors, reflecting a forward-thinking approach to industry evolution. Through its structured investment vehicle, Natura Ventures supports emerging companies with solutions that align with the parent company’s long-standing commitment to sustainability and consumer experience enhancement.

The venture fund was recently launched by Natura &Co, a prominent Brazilian cosmetics and personal care group, and is co-managed with impact investment firm Vox Capital. This initiative formalizes Natura &Co's decades-long engagement with open innovation, establishing a dedicated instrument to channel its strategic objectives. José Manuel Silva, Vice President of New Business at Natura &Co Latin America, articulated the need for this dedicated CVC to provide increased efficacy for its innovation strategies.

Natura Ventures primarily backs Brazilian beauty startups, fostering a vibrant ecosystem of new ideas and technological advancements. The fund’s overarching vision is to integrate external innovation into Natura &Co’s expansive operations, driving future growth and maintaining market leadership through novel products and improved customer engagement. It seeks to empower founders developing solutions for the evolving beauty landscape.