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MOGL is a technology company.
MOGL provides an athlete influencer marketplace and Name, Image, Likeness (NIL) software platform, which utilizes artificial intelligence and first-party data. The company’s core product connects brands with collegiate athletes, enabling streamlined and targeted marketing campaigns. This approach simplifies the process for brands to identify and engage with athletes whose audience aligns with their marketing objectives.
The company was co-founded by former Notre Dame classmates Ayden Syal and Brandon Wimbush, with Syal serving as CEO. Their insight was to build a dedicated marketplace to facilitate marketing opportunities for collegiate athletes. Wimbush, a former collegiate quarterback, brings direct experience from the athletic world, informing the platform's development to serve the needs of athletes in the evolving NIL landscape.
MOGL serves brands looking to execute marketing campaigns through collegiate athletes, while simultaneously providing athletes with a robust platform to manage and monetize their personal brands. The company's vision centers on empowering the NIL era of collegiate athletics, fostering a dynamic ecosystem where athletes can easily engage in commercial endeavors and brands can effectively tap into the athletic influencer market.
MOGL has raised $47.7M across 7 funding rounds.
MOGL has raised $47.7M in total across 7 funding rounds.
MOGL is a technology company that primarily operates two distinct businesses in the marketing and sports-tech spaces: (1) an athlete influencer marketplace and Name, Image, Likeness (NIL) operations software that connects student‑athletes with brands and universities, and (2) a programmatic/media & retail‑media systems business that builds ad infrastructure and data products for brands and agencies — the NIL platform is typically referred to as MOGL.online while the media/agency business surfaces at mogl.com[1][4][3].
High‑Level Overview
Essential context: MOGL’s NIL business says it was founded in 2019 and has been used by over 15,000 student‑athletes and partnered with brands such as Toyota, Under Armour, and DoorDash, plus university partners including Notre Dame and Holy Cross[1]. The mogl.com business emphasizes programmatic service, data infrastructure, and retail media tools for agencies and brand marketers[3].
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: MOGL sits at a practical intersection of sports‑tech and ad‑tech — its NIL marketplace addresses a structurally new market created by policy change, while its programmatic/data offerings meet persistent advertiser demand for cleaner, faster media systems; success will depend on continued adoption, regulatory stability, and the company’s ability to scale both product lines in parallel[1][3][4].
MOGL has raised $47.7M in total across 7 funding rounds.
MOGL's investors include Magarac Venture Partners, Jeremy Burton, Minkah Fitzpatrick, Garnet Heraman, Chaos Ventures, Litquidity Ventures, Penske Media, PivotNorth Capital, Platform Venture Studio, Sand Hill Angels, Jackson Square Ventures, Tom Blaisdell.
MOGL has raised $47.7M across 7 funding rounds. Most recently, it raised $2.6M Seed in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 23, 2023 | $2.6M Seed | Magarac Venture Partners | Jeremy Burton, Minkah Fitzpatrick, Garnet Heraman, Chaos Ventures, Litquidity Ventures, Penske Media, PivotNorth Capital, Platform Venture Studio, Sand Hill Angels |
| Aug 1, 2015 | $8.0M Venture Round | Jackson Square Ventures, Tom Blaisdell | |
| Oct 1, 2014 | $11.0M Venture Round | Jackson Square Ventures, New Markets Venture Partners, Silverton Partners, Tom Blaisdell | |
| Feb 1, 2014 | $11.0M Series B | Jackson Square Ventures, New Markets Venture Partners, Silverton Partners, Tom Blaisdell | |
| Sep 11, 2013 | $1.1M Other Equity | Tech Coast Angels | |
| Jan 1, 2012 | $12.0M Series B | Pete Solvik | Jackson Square Ventures, New Markets Venture Partners, Silverton Partners, Tom Blaisdell, Austin Ventures, Avalon Ventures |
| Feb 1, 2011 | $2.0M Series A | New Markets Venture Partners, Silverton Partners |