MoEngage is a company.
MoEngage has raised $174.0M across 5 funding rounds.
Key people at MoEngage.
MoEngage has raised $174.0M in total across 5 funding rounds.
Key people at MoEngage.
MoEngage is a Customer Engagement Platform (CEP) that builds AI-powered, insights-led marketing automation tools to help brands engage, reacquire, and retain customers across multiple channels such as mobile push, email, SMS, in-app messaging, and WhatsApp. It serves marketers and product owners of consumer brands by enabling personalized, cross-channel communication based on customer behavior and preferences, solving the problem of fragmented customer engagement and ineffective marketing campaigns. MoEngage has demonstrated strong growth momentum, trusted by over 1,350 global brands including McAfee, Flipkart, and Domino's, and continuously innovates with AI-driven features like Merlin AI to accelerate campaign execution and improve customer connections[1][2][3].
Founded by Raviteja Dodda and his team, MoEngage emerged from the need to move marketing beyond static segmentation to real-time, intelligent decisioning. The founders leveraged their background in technology and marketing to create a platform that integrates customer data and automates personalized messaging workflows. Early traction came from delivering measurable business impact through predictive intelligence and multi-channel orchestration, which helped the company scale globally and attract significant investment from firms like B Capital[1][3].
MoEngage rides the trend of data-driven, AI-enhanced marketing automation amid increasing consumer privacy regulations and the decline of third-party data reliance. Its timing is critical as brands seek to leverage first-party data for personalized engagement to maintain customer loyalty in a crowded digital environment. Market forces such as the rise of omnichannel marketing, AI adoption, and demand for real-time insights favor MoEngage’s platform. By enabling brands to deliver relevant, humanized experiences at scale, MoEngage influences the marketing technology ecosystem toward more intelligent, connected customer engagement solutions[1][3][5].
MoEngage is poised to continue expanding its AI capabilities and global footprint, particularly in North America and EMEA, by strengthening customer success and go-to-market teams. Future trends shaping its journey include deeper AI integration for predictive marketing, enhanced data privacy compliance, and broader ecosystem connectivity through integrations. As brands increasingly prioritize personalized, data-driven engagement, MoEngage’s influence is likely to grow, driving innovation in marketing automation and customer experience management[2][3][5]. The company’s mission to create technology that strengthens human connection remains central as it scales and evolves.
MoEngage has raised $174.0M in total across 5 funding rounds.
MoEngage's investors include Alt Capital, B Capital Group, Helion Venture Partners, Locus Ventures, Matrix Partners India, Shift Left Ventures, Tiger Global Management, Trifecta Growth Equity, Arun Sarin, Gourav Bhattacharya, Munish Varma, Sundeep Madra.
MoEngage has raised $174.0M across 5 funding rounds. Most recently, it raised $77.0M Series E in May 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2022 | $77.0M Series E | Alt Capital, B Capital Group, Helion Venture Partners, Locus Ventures, Matrix Partners India, Shift Left Ventures, Tiger Global Management, Trifecta Growth Equity, Arun Sarin, Gourav Bhattacharya, Munish Varma, Sundeep Madra | |
| Dec 1, 2021 | $30.0M Series D | Helion Venture Partners, Matrix Partners India, Tiger Global Management, Gourav Bhattacharya | |
| Jul 1, 2021 | $33.0M Series C | Helion Venture Partners, Matrix Partners India, Tiger Global Management, Gourav Bhattacharya | |
| Feb 1, 2020 | $25.0M Series C | Helion Venture Partners, Matrix Partners India, Tiger Global Management, Gourav Bhattacharya | |
| Dec 1, 2018 | $9.0M Series B | Helion Venture Partners, Matrix Partners India, Tiger Global Management, Gourav Bhattacharya |
