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§ Private Profile · San Francisco, CA, USA
Cloud-based marketing services for consumer businesses.
MoEngage has raised $418.3M across 8 funding rounds.
Key people at MoEngage.
MoEngage has raised $418.3M in total across 8 funding rounds.
MoEngage provides an insights-led customer engagement platform. It helps brand marketers and consumer businesses understand customer attributes, behaviors, and interests to better engage with them, particularly in a mobile-first environment. The platform functions as an intelligent marketing cloud, offering key capabilities for data-driven customer interaction strategies.
MoEngage was co-founded in July 2014 by Raviteja Dodda and Yashwanth Kumar. The company emerged from the realization that businesses needed a more sophisticated approach to understanding and interacting with their customers in an increasingly mobile-centric world, moving beyond basic communication to insights-driven engagement.
The platform serves brand marketers and consumer businesses globally, enabling them to foster deeper customer relationships. MoEngage's long-term vision centers on empowering businesses to be truly customer-obsessed by leveraging AI and analytics to predict customer behavior and orchestrate personalized, cross-channel experiences.
Key people at MoEngage.
MoEngage has raised $418.3M in total across 8 funding rounds.
MoEngage's investors include Rishabh Iyer, Aakash Tulsani, B Capital Group, Schroders Capital, TR Capital, Rajat Sood, Kaushik Anand, Alt Capital, Helion Venture Partners, Locus Ventures, Matrix Partners India, Shift Left Ventures.
MoEngage is a Customer Engagement Platform (CEP) that builds AI-powered, insights-led marketing automation tools to help brands engage, reacquire, and retain customers across multiple channels such as mobile push, email, SMS, in-app messaging, and WhatsApp. It serves marketers and product owners of consumer brands by enabling personalized, cross-channel communication based on customer behavior and preferences, solving the problem of fragmented customer engagement and ineffective marketing campaigns. MoEngage has demonstrated strong growth momentum, trusted by over 1,350 global brands including McAfee, Flipkart, and Domino's, and continuously innovates with AI-driven features like Merlin AI to accelerate campaign execution and improve customer connections[1][2][3].
Founded by Raviteja Dodda and his team, MoEngage emerged from the need to move marketing beyond static segmentation to real-time, intelligent decisioning. The founders leveraged their background in technology and marketing to create a platform that integrates customer data and automates personalized messaging workflows. Early traction came from delivering measurable business impact through predictive intelligence and multi-channel orchestration, which helped the company scale globally and attract significant investment from firms like B Capital[1][3].
MoEngage rides the trend of data-driven, AI-enhanced marketing automation amid increasing consumer privacy regulations and the decline of third-party data reliance. Its timing is critical as brands seek to leverage first-party data for personalized engagement to maintain customer loyalty in a crowded digital environment. Market forces such as the rise of omnichannel marketing, AI adoption, and demand for real-time insights favor MoEngage’s platform. By enabling brands to deliver relevant, humanized experiences at scale, MoEngage influences the marketing technology ecosystem toward more intelligent, connected customer engagement solutions[1][3][5].
MoEngage is poised to continue expanding its AI capabilities and global footprint, particularly in North America and EMEA, by strengthening customer success and go-to-market teams. Future trends shaping its journey include deeper AI integration for predictive marketing, enhanced data privacy compliance, and broader ecosystem connectivity through integrations. As brands increasingly prioritize personalized, data-driven engagement, MoEngage’s influence is likely to grow, driving innovation in marketing automation and customer experience management[2][3][5]. The company’s mission to create technology that strengthens human connection remains central as it scales and evolves.
MoEngage has raised $418.3M across 8 funding rounds. Most recently, it raised $180.0M Series F Extension in December 2025.
