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Moat

Moat is a company.

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About

Moat, now part of Oracle Data Cloud, provides advanced measurement and analytics solutions for digital advertising, focusing on attention and ad verification. The company's core product suite offers tools to evaluate ad impressions for viewability, invalid traffic, and brand safety, helping advertisers understand true audience engagement rather than just ad delivery. It employs sophisticated algorithms and data science to assess the quality of ad placements across various digital platforms.

Moat was founded in 2010 by brothers Jonah Goodhart and Noah Goodhart, along with Michael organ. Their initial insight stemmed from the growing need for transparency and reliable metrics in the nascent digital advertising landscape, recognizing that traditional impression-based reporting was insufficient. The founders aimed to build a comprehensive "digital dashboard" that could provide deeper insights into advertising effectiveness.

The platform serves a broad range of clients, including advertisers, publishers, and agencies seeking to optimize their digital campaigns. Moat’s vision is to push beyond basic ad verification, enabling clients to measure and optimize for consumer attention, thereby fostering more effective and valuable interactions between brands and audiences in a continually evolving digital ecosystem.

Financial History

Moat has raised $67.0M across 4 funding rounds.

Total Raised
$67.0M
Valuation
N/A

Leadership Team

Key people at Moat.

Frequently Asked Questions

How much funding has Moat raised?

Moat has raised $67.0M in total across 4 funding rounds.