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Key people at Mission Labs.
Mission Labs develops cloud-based communication platforms, offering solutions designed to enhance business connectivity and operational efficiency. The company is primarily recognized for its flagship product, CircleLoop, a sophisticated cloud telephony system, and SmartAgent, a customer experience platform. These integrated tools provide businesses with essential communication capabilities, including voice, messaging, and contact center functionalities, leveraging intelligent technology to streamline workplace communications.
The company was co-founded in 2016 by Damian Hanson and David Hague, who identified a growing need for more agile and flexible communication infrastructure in the business landscape. Their entrepreneurial insight stemmed from the recognition that traditional communication systems were inadequate for modern demands, driving them to build cloud-native solutions. Hanson, with prior success in software ventures, brought experience in scaling technology businesses.
Mission Labs targets businesses seeking contemporary and adaptable communication tools to support their evolving operational requirements. The company's overarching vision is to power the future of business communications by integrating intelligent technology with ambitious development, focusing on delivering robust and intuitive platforms that cater to diverse organizational needs and foster enhanced interaction.
Key people at Mission Labs.
Mission Labs is a UK-based software company founded in 2016 that specialized in designing and building cloud-based communication products to transform business-customer interactions.[1][2] It served enterprises including FTSE 100 retailers, eCommerce firms, global travel companies, government departments, SMEs, and startups by delivering platforms for customer experience, telecoms, system integration, and contact automation—such as chatbots, global numbering, business phone solutions, Amazon Connect, and AWS integrations.[1] The company achieved $17.7 million in annual revenue by 2024 with around 100 employees before being acquired by Gamma Communications in March 2021 for £46 million, marking strong growth in the cloud communications space.[1][2]
Post-acquisition, Mission Labs operated as part of Gamma, focusing on powering business communications through intelligent technology.[1] Note that a separate entity, MissionLabs.ai, provides AI consulting and invests in AI startups, but lacks clear ties to the original firm.[3]
Mission Labs was founded in 2016 by David Hague (Co-Founder) and Damian Hanson, serial entrepreneurs based in Rossendale, Lancashire, England.[1][2] The duo had previously built and exited businesses together over 15 years, leveraging expertise in customer experience and telecoms to create cloud-based solutions at The Old Milk Depot on Bacup Road.[1][2]
The idea emerged from their vision to blend technology with telecoms for efficient customer engagement, quickly gaining traction with diverse clients from retail giants to startups.[1] A pivotal moment came with the 2021 acquisition by Gamma Communications, after which Hague and Hanson pursued other ventures like reacquiring their earlier company One Iota in 2025.[2]
Mission Labs rode the cloud communications wave in the mid-2010s, capitalizing on the shift from legacy telecoms to scalable, AI-enhanced platforms amid rising demand for omnichannel customer experiences.[1][2] Timing was ideal as businesses digitized post-2016, fueled by eCommerce growth and remote work trends, with market forces like AWS adoption and contact center automation favoring agile UK innovators.[1]
It influenced the UK tech ecosystem by powering solutions for high-profile clients and demonstrating a viable path for telecom-software hybrids, paving the way for consolidations like its Gamma acquisition amid a maturing £multi-billion cloud comms market.[2]
Post-2021 acquisition, Mission Labs likely integrates deeper into Gamma's portfolio, enhancing its cloud comms with ongoing innovations in AI-driven contact centers amid surging demand for unified communications.[1][2] Trends like generative AI for customer service and 5G-enabled integrations will shape its trajectory, potentially driving further expansion in Europe.
As founders Hague and Hanson return to adjacent ventures like One Iota, Mission Labs' legacy underscores how targeted cloud products can scale to high-value exits, continuing to transform business-customer engagement in a connected world.[2]
