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§ Private Profile · South Korea
We make booking services as easy as buying products online.
Miso has raised $18.5M across 5 funding rounds.
Key people at Miso.
Miso was founded in 2016 by Victor Ching (Founder/CEO).
Miso has raised $18.5M in total across 5 funding rounds.
Miso makes booking services as easy as buying products online. We offer over 70 different services ranging from cleaning to moving to interior remodeling, repair and installation. We have fulfilled more than 4 million bookings and operate at over a $140 million GMV run rate.
Miso was founded in 2016 by Victor Ching (Founder/CEO).
Miso has raised $18.5M in total across 5 funding rounds.
Miso's investors include 83North, Balderton Capital, Glasswing Ventures, Iluminar Ventures, Marathon Venture Capital, Pareto Holdings, Picus Capital, Alfonso De los Rios, Edvard Engesæth, Gokul Rajaram, Liam Casey, Lluís Cañadell.
Miso is a South Korean technology company that simplifies booking home services through a mobile app, making it as easy as buying products online. It offers over 70 services, including cleaning, moving, interior remodeling, repair, and installation, connecting users with vetted service providers at competitive rates. Miso serves residential customers seeking convenient, reliable, and affordable home services, addressing the challenge of coordinating multiple service needs efficiently. The platform has demonstrated strong growth momentum, with over 5 million cumulative orders and an annual transaction volume exceeding 350 billion Korean Won, positioning itself as Korea’s leading home services booking platform[1][2][3][5].
Founded in 2015 by Victor Ching, who previously led product and engineering at Delivery Hero Korea, Miso emerged from the recognition that traditional home cleaning services were inflexible and inconsistent in quality. Victor envisioned a hotel-like, affordable home cleaning experience accessible via a data-driven platform that efficiently matches customers with suitable service providers. Early traction included surpassing 1 billion KRW in monthly transactions by 2017 and reaching 1 million cumulative orders by 2018. The company attracted significant investment, including from Y Combinator in 2016, and has since expanded its service offerings and geographic reach[1][3][5].
Miso rides the growing trend of O2O (Online to Offline) platforms that digitize and streamline traditionally offline service markets. The timing is favorable due to increasing consumer demand for convenience, transparency, and quality assurance in home services. Market forces such as smartphone penetration, rising urbanization, and a shift toward on-demand services support Miso’s growth. By setting a new standard for home service booking in Korea, Miso influences the broader ecosystem by demonstrating how technology can transform fragmented service industries into scalable, customer-centric platforms[1][5].
Looking ahead, Miso is poised to deepen its market penetration and expand service categories, potentially becoming the dominant lifestyle platform for home services in Korea and beyond. Trends such as AI-driven personalization, integration of smart home technologies, and further digitization of offline services will shape its journey. Miso’s continued focus on customer experience and operational excellence suggests it will maintain its leadership and possibly inspire similar models in other markets. Its mission to make booking services as seamless as online shopping remains a compelling vision driving its evolution[1][3][5].
Key people at Miso.
Miso has raised $18.5M across 5 funding rounds. Most recently, it raised $2.0M Series U in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $2M Series U | — | 83North, Balderton Capital, Glasswing Ventures, Iluminar Ventures, Marathon Venture Capital, Pareto Holdings, Picus Capital, Alfonso DE LOS Rios, Edvard Engesæth, Gokul Rajaram, Liam Casey, Lluís Cañadell, Pablo Viguera | Announced |
| Sep 5, 2018 | $8M Series A | AddVenture | FundersClub, Social Capital, Strong Ventures, Y Combinator | Announced |
| Nov 1, 2016 | $3M Seed | — | DCM, High Alpha, Prosus Ventures, Y Combinator, SAM Altman | Announced |
| Nov 1, 2011 | $4M Series B | Khosla Ventures | Atomic, Beenext, Bling Capital, Craig Shapiro, Felicis Ventures, Flash Ventures, Founder Collective, Gaingels, Greylock, Serena Ventures, Seven Seven SIX, Trinity Ventures, Vast Ventures, Y Combinator, Anjula Acharia Bath, Noah Goodhart, GV, Hearst Ventures | Announced |
| Jan 4, 2011 | $1.5M Venture Round | GV | Hearst Ventures | Announced |