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§ Private Profile · Paris, France
Mimbi is a technology company.
Mimbi provides a retail media intelligence platform for brands and agencies, optimizing sales and profitability across online retailers and marketplaces. The platform offers precise campaign analysis and AI-powered insights, utilizing its proprietary SQUARE data model to harmonize disparate retail and marketing data for strategic budget allocation.
Mickael Froger and Frédéric Clément founded Mimbi in 2023, identifying a lack of transparent performance measurement for significant marketing investments within retail media. Froger, a serial entrepreneur, previously founded Lengow, while Clément contributed e-commerce and digital advertising expertise from his roles at Lengow and Criteo.
The company serves brands, agencies, sellers, and retailers seeking enhanced retail media performance. Mimbi’s vision is to revolutionize the industry by equipping businesses with advanced tools and data-driven insights, fostering informed decision-making and fueling growth. It transforms complex data into clear, actionable strategies, ensuring cohesive channel collaboration.
Mimbi has raised $2.0M across 1 funding round.
Mimbi has raised $2.0M in total across 1 funding round.
Mimbi has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $2M Seed | Founders Future, Ovni Capital | 50 Partners, 50 Partners Impact, Sonorcap, Better Angels, Kima Ventures | Announced |
Mimbi has raised $2.0M in total across 1 funding round.
Mimbi's investors include Founders Future, OVNI Capital, 50 Partners, 50 Partners Impact, Sonorcap, Better Angels, Kima Ventures.
Mimbi is a Paris-based technology company building a retail media intelligence platform that empowers brands and agencies to measure, analyze, and optimize their retail media campaigns using AI-powered insights.[1][2][3][4][5] The platform addresses the challenge of fragmented data in retail media by centralizing commerce, advertising, and sales metrics into a unified view, automating analysis, and delivering actionable recommendations for incremental sales and profitability.[1][2][3] It serves established brands, agencies, and retailers, solving problems like disjointed campaign reporting, data silos, and lack of visibility into true campaign impact, with features like SKU-level precision, automated data pipelines, and the SQUARE data model for harmonizing diverse sources.[3]
Mimbi's growth momentum stems from its seed funding and focus on democratizing retail data through user-friendly tools and state-of-the-art AI, enabling clients to drive informed decisions across online retailers, marketplaces, and D2C channels.[1][2][4][5]
Mimbi emerged from a team of commerce experts frustrated by large marketing budgets poured into retail media campaigns without clear visibility into their true impact.[2] The idea crystallized around revolutionizing retail media by harnessing retailer customer data for precise, actionable insights, born from years of serving brand and agency marketers.[1][2] Key early commitments include democratizing data, fostering innovation in product data tools, and prioritizing customer feedback to build tailored solutions.[1][2]
As a seed-funded startup in Paris, Mimbi is assembling a diverse team from the ground up to empower brands and agencies in the retail media space, marking its pivotal shift from observing industry pain points to delivering precision analytics.[4][5]
Mimbi rides the explosive growth of retail media networks, where retailers leverage first-party data for targeted ads, projected to become a multi-billion-dollar ad channel amid cookie deprecation and privacy shifts.[1][3] Its timing aligns with rising fragmentation across e-commerce platforms, marketplaces like Amazon, and D2C, where brands struggle with siloed data—market forces favoring AI-driven unification for measurable ROI.[2][3]
By enabling precise incrementality measurement and cross-channel analytics, Mimbi influences the ecosystem as a neutral intelligence layer, helping retailers monetize data as a product while empowering brands to allocate budgets strategically, accelerating the shift to data-centric retail advertising.[1][3]
Mimbi is poised to scale as retail media matures, with upcoming expansions in API integrations, global retailer coverage, and advanced AI for predictive analytics to further automate decision-making.[3] Trends like AI-enhanced personalization and cookieless tracking will amplify its edge, potentially evolving it into a standard for commerce data platforms amid intensifying competition from incumbents.[1][4]
Tying back to its mission, Mimbi's focus on turning retailer data troves into revenue streams positions it to redefine retail media precision for brands worldwide.[1][2]