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Midnightdeal operates a gamified online marketplace that connects travelers seeking hotel deals with hotels looking to fill empty rooms. The platform provides a unique solution for hotels to manage last-minute inventory, allowing them to optimize their occupancy rates and yield. It offers a dynamic bidding system where travelers can secure premium accommodation at attractive prices.
Lukas Zirker founded Midnightdeal in 2017, driven by his passion for travel and the insight that hotels often struggle with unsold rooms while consumers desire better access to quality deals. The company emerged from Vienna, Austria, aiming to bridge this gap by creating an efficient, engaging mechanism for both parties.
The marketplace serves both hotels, providing them with a tool to increase revenue from available capacity, and travelers, who benefit from exclusive access to desirable last-minute offers. Midnightdeal's long-term vision centers on continuously enhancing the hotel booking experience, striving to make premium travel more accessible through its innovative deal-making approach.
Midnightdeal has raised $580K across 1 funding round.
Midnightdeal has raised $580K in total across 1 funding round.
Midnightdeal has raised $580K in total across 1 funding round.
Midnightdeal's investors include Acrobator Ventures, Altaclub VC, Altair Capital Management, Sequoia Capital, TCV, Alex Kayyal, Bradley Horowitz, Dan Springer, Howie Liu.
Midnightdeal has raised $580K across 1 funding round. Most recently, it raised $580K Seed in April 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2021 | $580K Seed | — | Acrobator Ventures, Altaclub VC, Altair Capital Management, Sequoia Capital, TCV, Alex Kayyal, Bradley Horowitz, DAN Springer, Howie LIU | Announced |
Midnightdeal is Europe's leading mobile-first gamified hotel marketplace, enabling users to book premium hotels at a price of their choice.[1][3][5] Targeting Millennials and Gen Z—the world's largest travel generation—it serves over 100,000 registered members with a 40% retention rate over six months, generating over €4 million in online revenues and maintaining a 4.6/5 Trustpilot rating from 1,200+ reviews.[1] The platform solves the problem of inflexible pricing in travel booking by letting travelers name their price while helping hoteliers fill untapped inventory through advanced yield technology, with over 70% of bookings on mobile and continuous revenue growth even during COVID.[1][4]
Incorporated on June 19, 2017, in Vienna, Austria, Midnightdeal launched in the Austrian market in 2018, expanded to Germany in 2020, and entered the Czech market in 2021.[1] Led by a senior team with experience from Tripadvisor, Expedia, and lastminute.com, the company emerged to exploit €20 billion in annual untapped hotel liquidity via gamified bidding.[1][3][4] Early traction included serving over 15,000 customers and achieving 200% revenue growth through the pandemic, scaling to over 500 hotels and 100,000 newsletter subscribers.[1]
Midnightdeal rides the wave of digital travel recovery post-COVID, capitalizing on mobile-first habits among Millennials and Gen Z who prioritize experiential, deal-driven bookings.[1] Its timing aligns with surging European tourism and untapped hotel liquidity (€20bn/year), disrupting giants like Booking.com through gamification and yield optimization.[3][4] By focusing on premium B2C in Travel, Leisure & Sport, it influences the ecosystem via high retention, B2B2C revenue, and crowdfunding accessibility, fostering innovation in a sector rebounding with over 2 million hotel rooms.[1][7]
Midnightdeal's crowdfunding push signals aggressive scaling across Europe, potentially expanding to more markets and enhancing AI-driven yield tools amid rising travel tech demand.[1] Trends like mobile personalization and experiential Gen Z travel will propel it, evolving its influence from niche disruptor to major player in gamified hospitality. With proven resilience, it's positioned to capture more of the €20bn liquidity pool, redefining hotel bookings at user-chosen prices.[1][4]
