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Meitu is an AI-driven technology company specializing in digital imaging and video processing products. Its core ideal centers on "beauty," utilizing artificial intelligence to develop sophisticated applications. These offerings primarily include popular selfie apps and tools for enhancing, processing, and stylizing photos and videos, democratizing advanced visual effects for a broad user base.
The company was founded in 2008 in Xiamen, China, by Wu Xinhong and Mike Cai Wensheng. Their founding insight was to seamlessly unite art and technology, aiming to simplify complex imaging through AI. This led to the creation of user-friendly platforms empowering individuals to creatively express themselves and refine their digital appearance.
Meitu's products cater to a global audience seeking to personalize digital visual content. The company envisions itself as a leader in the digital beauty and imaging industry, continuously evolving its offerings to meet user aesthetic demands. Its long-term commitment involves advancing AI-powered imaging technology to deliver transformative experiences.
Meitu has raised $315.0M across 3 funding rounds.
Key people at Meitu.
Meitu was founded in 2008 by Xinhong Wu (Founder and CEO).
Meitu has raised $315.0M in total across 3 funding rounds.
Meitu was founded in 2008 by Xinhong Wu (Founder and CEO).
Meitu has raised $315.0M in total across 3 funding rounds.
Meitu's investors include INCE Capital, Tiger Global Management.
Meitu Inc. (1357.HK) is an AI-driven technology company founded in 2008, specializing in imaging, video, and design products that leverage artificial intelligence to simplify visual content creation for consumers and productivity users worldwide.[5][1] Its core apps like Meitu, BeautyCam, Wink, and newer tools such as DesignKit, Kaipai, and RoboNeo serve over 280 million monthly active users (MAUs) as of June 2025, with 15.4 million paying subscribers driving 74% of revenue from photo, video, and design segments—up 45.2% year-on-year to RMB 1.35 billion in H1 2025.[1][2] The company solves the challenge of accessible, high-quality visual editing and generation, targeting beauty enthusiasts, e-commerce creators, and video producers, while achieving strong growth through globalization (35% of MAUs outside Mainland China) and AI innovations from its Meitu Imaging & Vision Lab (MT Lab).[1][3]
Meitu was founded in 2008 by Xinhong Wu, its current Chairman and Group CEO, during the golden decade of mobile internet, starting with the flagship Meitu app focused on selfie enhancement and beauty filters.[5] The idea emerged from Wu's vision to unite art and technology around the core ideal of "beauty," quickly gaining traction in China as mobile photography boomed.[5] Key milestones include establishing MT Lab for AI research, launching BeautyCam and BeautyPlus, and listing on the Hong Kong Stock Exchange in 2016.[5] A pivotal shift occurred post-2018, transitioning from an ad-based model to subscriptions amid rapid AI development (2019 onward), with expansions like Wink, DesignKit, Kaipai, WHEE, and the 2025 acquisition of ZCOOL, propelling global app rankings.[5][3]
Meitu rides the generative AI wave in visual content creation, rebranding as an "AI company" as subscriptions and overseas expansion offset maturing domestic ad markets.[3] Timing aligns with global demand for AI tools amid e-commerce booms and social media virality, where productivity apps like RoboNeo top App Store charts in multiple countries.[1][5] Market forces favoring Meitu include rising creator economies, smartphone penetration in emerging markets, and AI democratization—evidenced by 23 million productivity MAUs (up 21.1% YoY).[2] It influences the ecosystem by pioneering AI imaging (e.g., via MT Lab), boosting China's soft power in apps, and shifting industry models toward subscriptions over ads.[3][5]
Meitu's momentum—280 million MAUs, surging profits, and AI hits like RoboNeo—positions it for accelerated globalization and productivity dominance, potentially doubling international revenue as AI agents evolve.[1][3] Trends like multimodal AI, edge computing for real-time editing, and Web3 creator tools will shape its path, with MT Lab investments ensuring edge over rivals.[1] Influence may expand via acquisitions (e.g., ZCOOL) and enterprise pivots, solidifying its role from selfie pioneer to global AI visual leader—uniting art and technology as originally envisioned.[5]
Key people at Meitu.
Meitu has raised $315.0M across 3 funding rounds. Most recently, it raised $190.0M Series C in December 2014.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jan 29, 2024 | Mogic AI | $15.0M Series A | Kehui Fund, Meitu | Binf Capital, Gu Minman |
| Nov 7, 2018 | PressLogic | $10.0M Series A | Meitu | — |
| Oct 29, 2018 | Goxip Inc | $1.4M Other Equity | Convoy | — |
| Jan 29, 2018 | Goxip Inc | $5.0M Series A | Chryseis Tan, Meitu | Iman Allana, Sabrina Ho, Nan Fung Group |
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2014 | $190.0M Series C | INCE Capital, Tiger Global Management | |
| May 1, 2014 | $120.0M Series B | INCE Capital | |
| Nov 1, 2013 | $5.0M Seed | INCE Capital |