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Marketing Evolution provides Mevo, a SaaS platform optimizing marketing performance. It integrates diverse data with AI to enable faster, informed brand decisions. Mevo employs an AI-powered loop connecting strategy, creative, media, and measurement. Its multi-agent AI architecture, via the Mevo Data Platform and Decision Engine, yields actionable insights.
Rex Briggs founded Marketing Evolution in 2000, recognizing traditional measurement methods failed to address marketing’s increasing complexity. Fragmented data, cross-platform campaigns, and privacy changes demanded a scientific approach to link spend directly to outcomes. This insight fueled the creation of their data-driven solution.
The company assists marketers across diverse brands, helping them navigate intricate data environments. Marketing Evolution’s vision empowers marketers by combining human expertise with predictive intelligence for superior, quicker decisions. It aims to future-proof marketing strategies, ensuring client adaptability and effectiveness within a dynamic digital landscape.
Marketing Evolution has raised $77.1M across 4 funding rounds.
Marketing Evolution has raised $77.1M in total across 4 funding rounds.
Marketing Evolution is a SaaS marketing-analytics and optimization company that positions its Mevo platform as an “AI operating system for marketing,” unifying fragmented marketing data, applying AI-driven measurement and attribution, and delivering real-time planning and optimization recommendations to enterprise marketers[4][1].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
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Marketing Evolution has raised $77.1M in total across 4 funding rounds.
Marketing Evolution's investors include Lindsay Luger, Insight Partners, Zetta Venture Partners, Amazon Alexa Fund, Atlantic Bridge University Fund, Battery Ventures, BDC Venture Capital, Dell Technologies Capital, Energy Impact Partners, Intel Capital, Relay Ventures, Sapphire Ventures.
Marketing Evolution has raised $77.1M across 4 funding rounds. Most recently, it raised $26.1M Other Equity in March 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 19, 2019 | $26.1M Other Equity | Lindsay Luger | Insight Partners, Zetta Venture Partners |
| Mar 1, 2019 | $26.0M Series C | Amazon Alexa Fund, Atlantic Bridge University Fund, Battery Ventures, BDC Venture Capital, Dell Technologies Capital, Energy Impact Partners, Insight Partners, Intel Capital, Relay Ventures, Sapphire Ventures, Tim Jackson | |
| Feb 1, 2018 | $21.0M Series B | Insight Partners | Atlantic Bridge University Fund, Battery Ventures, Dell Technologies Capital, Intel Capital, Sapphire Ventures, Zetta Venture Partners |
| Dec 21, 2016 | $4.0M Debt | SaaS Capital |