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§ Private Profile · 23 Lauriston Street, Edinburgh, Scotland, UK
Mallzee is a technology company.
Mallzee has raised $14.7M across 9 funding rounds.
Key people at Mallzee.
Mallzee has raised $14.7M in total across 9 funding rounds.
Mallzee develops a mobile shopping application functioning as a fashion marketplace, aggregating products from over 150 high street and designer brands. The platform offers a "Tinder for fashion" interface, enabling users to intuitively browse, discover, and purchase clothing. It leverages data insights to personalize recommendations and enhance the shopping experience, streamlining product discovery.
The company was founded in summer 2012 by Cally Russell, Callum Stuart, and Jamie Sutherland. Russell, an experienced entrepreneur, recognized a need for a more engaging, personalized approach to online fashion retail. Their insight focused on transforming the digital shopping journey into an enjoyable and efficient process for mobile users.
Mallzee serves consumers desiring an interactive and curated way to shop for clothes from high street and designer brands. The company’s vision centers on enhancing its data-driven personalization engine to redefine how individuals engage with fashion retail. It aims to be the premier destination for discovering relevant clothing, fostering a seamless connection between brands and consumers.
Key people at Mallzee.
Mallzee is a UK-founded retail technology company that began as a consumer-facing "Tinder for fashion" shopping app and has evolved into a data and product-testing platform selling insights to retailers and brands.[1][5]
High-Level overview
Origin story
Core differentiators
Role in the broader tech landscape
Quick take & future outlook
Quick take: Mallzee’s transition from a consumer‑facing "Tinder for fashion" to a data and product‑testing vendor leverages its behavioral signal advantage to help retailers reduce assortment risk—its future upside hinges on scaling retailer adoption of those insights while keeping the consumer data stream robust.[1][4]
Mallzee has raised $14.7M in total across 9 funding rounds.
Mallzee's investors include Par Equity, Techstart Ventures, Equity Gap, London & Scottish Investment Partners, Kerry Sharp, Royal Mail Group, Chris van der Kuyl, Gareth Williams, Paddy Burns, Rob Dobson, Scottish Enterprise, Laurence Marlor.
Mallzee has raised $14.7M across 9 funding rounds. Most recently, it raised $220K Series U in April 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2020 | $220K Series U | — | PAR Equity, Techstart Ventures | Announced |
| Nov 1, 2019 | $240K Series U | — | PAR Equity | Announced |
| Mar 1, 2019 | $910K Series U | — | PAR Equity, Techstart Ventures | Announced |
| Feb 21, 2018 | $2.7M Venture Round | — | Equity GAP, London & Scottish Investment Partners, PAR Equity, Kerry Sharp | Announced |
| Feb 1, 2018 | $3M Series U | — | PAR Equity | Announced |
| Jul 1, 2017 | $2M Series U | — | PAR Equity, Techstart Ventures | Announced |
| Jul 1, 2015 | $4M Series A | Royal Mail Group | PAR Equity, Techstart Ventures, Chris VAN DER Kuyl, Gareth Williams, Paddy Burns, ROB Dobson, Scottish Enterprise | Announced |
| May 1, 2014 | $840K Seed | — | PAR Equity, Techstart Ventures, Gareth Williams, Laurence Marlor, ROB Dobson, Scottish Enterprise | Announced |
| Apr 1, 2014 | $800K Seed | — | PAR Equity, Techstart Ventures | Announced |