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§ Private Profile · Brooklyn, NY, USA
Mad Realities is a technology company.
Mad Realities operates as a creator-powered entertainment network, co-creating original, culturally resonant shows with prominent online voices. The company merges internet culture with television-level production, distributing episodic content across social platforms and its own digital channels. Its Mad Labs division leverages AI and technology, empowering storytellers to produce impactful narratives efficiently.
Co-founded by Alice Ma and Devin Lewtan, Mad Realities emerged from their insight into redefining entertainment via online communities. They saw an opportunity to decentralize content creation, moving beyond conventional media structures to empower creators and audiences. This vision aimed to cultivate a dynamic ecosystem where collaborative storytelling develops fresh media experiences.
Mad Realities targets an internet-native audience, delivering interactive and community-driven content. The company partners with creators, providing expertise and production support for innovative show concepts. Its long-term vision seeks to establish a novel economic model for internet-based entertainment, emphasizing community co-creation to shape the future of digital media.
Mad Realities has raised $6.0M across 1 funding round.
Mad Realities has raised $6.0M in total across 1 funding round.
Mad Realities is a New York-based technology company producing original episodic shows featuring popular internet creators, bridging online culture with high-quality production through community-driven content.[1][2] It serves internet-native audiences and creators by offering a platform for unique shows, casting calls, events, and early access, while solving the entertainment industry's issues like poor creator deals and slow adaptation to social media trends.[1][2] The company has raised $6 million in VC funding, evolving from an NFT-reality TV experiment into a production studio with a vibrant "Mad Community," and reports revenue under $5 million with fewer than 25 employees.[1]
Mad Realities started as a casual NFT-meets-reality-TV concept that quickly gained traction and secured $6 million in venture capital backing.[1] Headquartered in Brooklyn, New York, the company emerged to address fragmented entertainment for the internet-native generation, where social media replaced traditional networks like MTV.[2] A pivotal moment is their current flagship show, "Behind the Scene," co-created with influencer Anaa Saber, marking the start of a new era focused on participatory storytelling absent from Hollywood.[2] Early growth included building a community for updates on casting and events, partnering with creators for end-to-end production.[1]
Mad Realities rides the creator economy wave, where social media influencers build massive platforms but lack production support, timing perfectly with the shift from traditional TV to internet-native entertainment.[2] Market forces like social media's dominance and demands for authentic, participatory content favor them, as Hollywood lags in speed and relevance.[1][2] They influence the ecosystem by empowering Gen-Z creators with fair deals and community tools, potentially disrupting centralized studios and accelerating decentralized content models akin to Web3 experiments like their NFT origins.[1]
Next for Mad Realities involves scaling shows like "Behind the Scene" and expanding co-creations, potentially onboarding more influencers for participatory formats where fans contribute.[2] Trends like AI-enhanced production, social video booms, and tokenized communities will shape them, evolving their influence from niche VC-backed startup to a blueprint for creator-led studios. As they humanize internet stars through premium content, expect broader ecosystem impact, turning casual experiments into a sustained challenge to Hollywood's gatekeeping.[1][2]
Mad Realities has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $6M Seed | — | 20VC, ALT Capital, Andreessen Horowitz, Astanor Ventures, Banana Capital, Breega, Buckley Ventures, Coinbase Ventures, Dream Machine, Electric ANT, First Round Capital, Flybridge Capital Partners, Gradient Ventures, Greylock, Hardware Club, Hyper, Index Ventures, Kapor Capital, Kleiner Perkins, LGF, Lightspeed Venture Partners, Lowercarbon Capital, Night Capital, NOT Boring Capital, Plaid, Point Nine Capital, Rubicon VC, Saga, Seven Seven SIX, Stripe, Peter Chernin, The HIT Forge, Todd And Rahul's Angel Fund, Wndrco LLC, XYZ Venture Capital, Aaron Levie, Adam D'angelo, Adar Zango, Alex Adelman, Balaji Srinivasan, Frank Westermann, Howard Schultz, James Beshara, Nick Caldwell, NIK Sharma, Pete Koomen, Reggie James, SAM Altman, Scott Belsky, Steve Chen, Tess Rinearson, Trevor Mcfedries, Paris Hilton, Paradigm | Announced |
Mad Realities has raised $6.0M in total across 1 funding round.
Mad Realities's investors include 20VC, Alt Capital, Andreessen Horowitz, Astanor Ventures, Banana Capital, Breega, Buckley Ventures, Coinbase Ventures, Dream Machine, Electric Ant, First Round Capital, Flybridge Capital Partners.