High-Level Overview
Lune Climate is a London-based technology company that provides an API platform for emissions intelligence, carbon emissions calculations (especially Scope 3), reporting, and high-quality carbon removal projects.[1][2][3][4] It targets logistics, spend management, procurement, payments, and similar platforms, enabling them to embed climate compliance tools into their products to attract customers, boost loyalty, and drive revenue while accelerating sustainability goals.[1][2][3] The company solves the challenge of making climate action seamless and real-time at the point of emission-generating activities, rather than siloed in sustainability reports, helping businesses become climate-positive by default.[2][3]
Lune serves B2B platforms seeking to differentiate through sustainability, with partnerships like Visa and Payhawk highlighting its traction in making products "stickier" via precise tracking, actionable insights, and transparent offsetting.[1] It has raised approximately $4 million in seed funding and maintains growth momentum as a remote-first team across Europe, emphasizing quality and impact in a market where consumers demand climate-friendly services.[2][5]
Origin Story
Lune Climate Ltd was incorporated on February 25, 2021, in London, UK, as a private limited company focused on other information technology service activities.[6] It was founded by Erik Stadigh and Roberto Bruggemann, with Stadigh previously working at VC fund Crane before launching the company.[3][5] The idea emerged amid the accelerating climate crisis, where businesses set targets but struggled with real-time action, greenwashing fears, and integration costs; Lune was created to embed emissions tracking and carbon removal directly into products for immediate, measurable impact.[3]
Early traction came from its seed funding of $4 million led by Crane and angels including founders of N26, Voi, and OysterHR, enabling a remote-first team with a London office.[2][5] Pivotal moments include partnerships with industry leaders like Visa for payment ecosystem sustainability and Payhawk for competitive edging through credible offsetting aligned with Oxford Offsetting Principles.[1]
Core Differentiators
Lune stands out in the climate tech space through these key strengths:
- Comprehensive API for Emissions and Removal: The only API combining granular Scope 3 emissions tracking, decision-useful reporting, actionable reduction recommendations, and high-quality, transparent carbon projects—delivered fast for easy embedding.[1][3][4]
- Focus on Product Stickiness and Revenue: Helps platforms grow customers by streamlining compliance, attracting climate-conscious users, and scaling impact, unlike siloed sustainability tools.[1][2][3]
- Quality and Transparency Emphasis: Prioritizes real impact over common carbon market shortcomings, with curated, understandable data and commitment to permanent removal projects.[1]
- Developer-Friendly Integration: Built for product teams in payments, logistics, and procurement, enabling quick launches that boost acquisition, engagement, and loyalty.[1][4]
- Values-Driven Culture: Guided by "Raise the bar," "Lead with innovation," "Open and honest," and "Guided by curiosity," with remote flexibility, equity, and team offsites.[2][3]
Role in the Broader Tech Landscape
Lune rides the wave of corporate net-zero mandates and consumer demand for climate-positive services, where sustainability shifts from backend reports to front-end experiences in e-commerce, payments, and logistics.[1][2][5] Timing is ideal amid escalating climate regulations (e.g., Scope 3 reporting) and market forces like greenwashing scrutiny, making API-based tools essential for scalable compliance without high costs.[3]
It influences the ecosystem by enabling platforms like Visa to embed emissions calculations at checkout, normalizing real-time climate action and funding global projects automatically.[1][5] This democratizes high-quality carbon markets, raises industry standards for transparency, and accelerates the transition to climate-positive defaults in everyday transactions.[2][3]
Quick Take & Future Outlook
Lune is poised to expand as regulations tighten and AI-driven emissions tools evolve, potentially deepening integrations with fintech and supply chain platforms while scaling carbon removal via premium projects.[1][3] Trends like permanent removal (per Oxford Principles) and Scope 3 automation will shape its path, with opportunities in emerging markets hungry for compliant, impactful solutions.[1][2]
Its influence may grow through more enterprise partnerships, positioning Lune as a backbone for climate-embedded UX—ultimately making every product climate-positive, as envisioned, and turning sustainability into a core growth driver from day one.[2][3]