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LoopMe is a technology company.
LoopMe operates as a global leader in brand performance, leveraging proprietary AI technology and survey data to precisely measure and optimize consumer sentiment within real-time advertising campaigns. The company's platform, featuring its patented PurchaseLoop technology, delivers solutions across digital and app ecosystems, enhancing media campaign performance for various partners through capabilities like its Intelligent Marketplace and Audience & Measurement Platform (AMP).
The company was founded in 2012 by Stephen Upstone, who serves as CEO, and Marco Van De Bergh, the CTO. Their shared insight was to apply artificial intelligence to transform brand advertising by focusing on measurable outcomes and consumer sentiment, recognizing a critical need for greater efficiency and accountability in the evolving digital advertising landscape.
LoopMe serves a broad base of customers, including brands, advertising agencies, publishers, and platforms, empowering them to achieve superior results from their marketing investments. The company's vision centers on integrating the consumer's perspective at the core of every campaign, driving an outcomes-based approach that makes advertising more effective, transparent, and ultimately more valuable for all participants in the ecosystem.
LoopMe has raised $177.5M across 9 funding rounds.
LoopMe has raised $177.5M in total across 9 funding rounds.
LoopMe has raised $177.5M in total across 9 funding rounds.
LoopMe's investors include Daniel Sasaki, Tim Rea, Band of Angels, HV Capital, Ulu Ventures, Elies Campo, Harbert European Growth Capital, Impulse VC, OpenOcean, Kristian Segerstrale, One Way Ventures, John Taysom.
LoopMe is a technology company that builds AI-powered solutions for brand advertising performance across digital, app, and multi-channel ecosystems. It offers tools like the patented PurchaseLoop for real-time campaign optimization, consumer sentiment analysis, and benchmarking, serving brands, agencies, publishers, and platforms to enhance marketing efficiency and outcomes.[1][2][3][4] Founded in 2012 and headquartered in London, LoopMe has raised $37.5M, achieved a 40% organic gross revenue CAGR from 2018-2024, and powers campaigns that outperform industry benchmarks for global brands, with recent expansions like the Chartboost acquisition strengthening its position as a leader in AI-driven adtech.[1][3]
LoopMe was founded in 2012 in London, United Kingdom, emerging as a pioneer in applying AI to brand advertising challenges within the digital and app ecosystems.[1][2][3] While specific founders are not detailed in available sources, the company quickly established itself with a focus on consumer insights and real-time optimization, developing its Intelligent Marketplace to address unsolved industry pain points like ad efficiency and measurement.[2][4] Key early traction included building a data management platform processing trillions of data points from over 2 billion devices, filing 8 patents in areas like internet advertising and financial markets, and scaling globally with offices in New York, Singapore, and beyond; a pivotal moment was its Acq-Fin stage funding of $120M about three years ago, fueling sustained growth.[1][2][4]
LoopMe stands out in adtech through these key strengths:
LoopMe rides the wave of AI transformation in adtech, capitalizing on surging demand for privacy-compliant, outcome-based advertising amid cookie deprecation and real-time bidding complexities.[2][3][4] Its timing aligns with the maturation of mobile/app ecosystems and programmatic growth, where consumer insights and AI address fragmentation—processing data from billions of devices to deliver measurable brand lift.[1][4] Market forces like sustainability mandates and transparency standards (e.g., IAB Tech Lab) favor LoopMe's proactive adoption, positioning it to influence the ecosystem by reducing ad fraud, optimizing carbon footprints via tools like RefSettings, and enabling better decisions for advertisers and publishers.[6] By outperforming benchmarks and expanding via acquisitions, LoopMe shapes a more efficient, AI-centric digital ad landscape for global brands.[3]
LoopMe's momentum—bolstered by 40% CAGR, AI patents, and partnerships like Google Cloud—positions it for accelerated dominance in AI-powered brand performance.[1][3] Next steps likely include full 2025 rollout of IAB standards (e.g., Sellers.json, video signals) and further marketplace innovations to capture rising CTV and sustainable ad spend.[6] Trends like generative AI integration and zero-party data will propel its growth, potentially evolving its influence from ad optimizer to full-funnel ecosystem leader, redefining brand advertising as promised since 2012.[2][4]
LoopMe has raised $177.5M across 9 funding rounds. Most recently, it raised $120.0M Other Equity in January 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 13, 2022 | $120.0M Other Equity | Daniel Sasaki | |
| Oct 29, 2018 | $17.0M Other Equity | Tim Rea | |
| Oct 1, 2018 | $17.0M Venture Round | Band of Angels, HV Capital, Ulu Ventures, Elies Campo | |
| Mar 8, 2017 | $10.0M Other Equity | Harbert European Growth Capital, HV Capital, Impulse VC, OpenOcean | |
| Sep 1, 2016 | $5.0M Series A | Band of Angels, HV Capital, Ulu Ventures, Elies Campo | |
| Dec 1, 2015 | $3.0M Series A | Band of Angels, HV Capital, Ulu Ventures, Elies Campo, OpenOcean | |
| Mar 26, 2014 | $3.0M Seed | Kristian Segerstrale, HV Capital, OpenOcean | |
| Mar 1, 2014 | $2.0M Series A | Band of Angels, HV Capital, Ulu Ventures, Elies Campo | |
| Jan 1, 2013 | $500K Seed | One Way Ventures, John Taysom, Peter Barry, Torben Majgaard |