Limestone Capital

Limestone Capital is a private equity firm investing in the experience economy, in global travel and hospitality. It develops and incubates branded platforms, integrating real estate strategies. The firm scales hospitality brands through hands-on management, modern design, and proprietary technology, deploying models for enhanced efficiency and guest experiences.

Benjamin Habbel founded Limestone Capital with Jeff Coe as co-founder, around 2018. Habbel, previously at Google scaling Android/Maps and co-founding Voyat, provided technology and brand scaling expertise. Coe, an experienced hospitality investor and co-founder of Aethos Hotels, offered asset development insights. Their vision focused on modernizing hospitality through operational and technological innovation.

Limestone Capital serves family offices and institutional investors. Its long-term vision is to identify, develop, and scale innovative concepts, building the next generation of leading hospitality companies. The firm seeks to reshape the industry, fostering operational excellence and delivering distinctive experiences across its portfolio.