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Lightico delivers an AI-powered customer journey orchestration platform that digitizes and streamlines complex, regulated processes throughout the entire customer lifecycle. Its core product enables businesses to replace manual workflows with automated digital interactions, encompassing capabilities such as e-signatures, identity verification, intelligent document processing, and customizable e-forms. The platform integrates seamlessly above existing enterprise technology stacks to facilitate faster, more compliant customer engagements.
The company was founded in 2014 by Zviki Ben Ishay, Justin Josh, and Omri Braun. Zviki Ben Ishay, as CEO, drew upon 17 years of experience in leveraging technology to enhance customer service and sales. Justin Josh, CTO, contributed a strong background in R&D and product leadership from his tenure at Bynet Data Communications, while Omri Braun, COO, brought extensive entrepreneurial expertise, collectively aiming to simplify intricate customer interactions.
Lightico primarily serves large organizations within sectors such as financial services, telecommunications, insurance, and healthcare. The company’s vision is to transform traditional, high-friction customer journeys into seamless, compliant digital experiences, thereby enhancing operational efficiency and customer satisfaction. Its long-term mission is to enable businesses to connect with their customers effortlessly, efficiently, and compliantly, driving accelerated customer processes.
Lightico has raised $43.0M across 3 funding rounds.
Lightico has raised $43.0M in total across 3 funding rounds.
Lightico has raised $43.0M in total across 3 funding rounds.
Lightico's investors include Collab Capital, Greycroft, Hyperplane, Mangrove Capital Partners, Precursor Ventures, Silvertech Ventures, TY.
Lightico has raised $43.0M across 3 funding rounds. Most recently, it raised $15.0M Series B in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $15M Series B | — | Collab Capital, Greycroft, Hyperplane Venture Capital, Mangrove Capital Partners, Precursor Ventures, Silvertech Ventures, TY | Announced |
| Nov 1, 2020 | $13M Series B | — | Collab Capital, Greycroft, Hyperplane Venture Capital, Mangrove Capital Partners, Precursor Ventures, Silvertech Ventures, TY | Announced |
| Jul 1, 2019 | $15M Series U | — | Mangrove Capital Partners, Silvertech Ventures, TY | Announced |
# Lightico: Digital Completion Platform for Enterprise Customer Journeys
Lightico is a Digital Completion Platform that automates and digitizes customer interactions across the entire lifecycle for enterprises in highly regulated industries[1][3]. The company serves banks, telecommunications providers, insurance companies, and other financial services organizations by transforming manual, paper-based processes into seamless digital workflows[1][3].
The platform solves a critical business problem: customer journey friction. Traditional onboarding, servicing, and document collection processes rely on slow, manual tasks that create drop-offs, extend timelines, and increase operational costs[2]. Lightico replaces these with AI-powered automation, mobile-first workflows, and no-code customization that enables organizations to complete customer interactions faster while maintaining full regulatory compliance[1][3].
Growth momentum is evident in adoption: the platform is trusted by the world's largest banks and telecommunications companies globally[3], with measurable impact including up to 90% faster document turnaround times, 40% reduction in customer drop-off rates, and 50% improvement in first-time completion rates[2].
Lightico operates at the intersection of digital transformation and regulatory compliance—a critical need for enterprises managing high-volume customer interactions in heavily regulated sectors[3]. The platform addresses a market trend where traditional contact center and back-office operations are becoming competitive disadvantages without digitization[2].
The timing is significant: financial services, telecommunications, and insurance industries face simultaneous pressures to reduce operational costs, improve customer experience, and maintain compliance with evolving regulations[3]. Lightico's no-code approach democratizes workflow automation, allowing non-technical teams to deploy changes in real-time without heavy IT investment[2][5].
The company influences the broader ecosystem by demonstrating that enterprise automation doesn't require extensive system disruption or lengthy implementations—solutions can be deployed in weeks rather than months[3]. This shifts expectations for how quickly organizations can modernize customer-facing processes.
Lightico is positioned to capture significant market share in the enterprise customer engagement automation space, particularly as regulated industries accelerate digital transformation post-pandemic. The combination of AI-powered document processing, compliance-by-design architecture, and no-code flexibility addresses a genuine market gap where legacy solutions are slow to implement and difficult to customize.
Future growth will likely depend on deepening vertical expertise in financial services and telecommunications while expanding into adjacent regulated industries (healthcare, government services). As customer expectations for frictionless digital experiences continue rising, platforms that simultaneously solve compliance, speed, and user experience will become essential infrastructure rather than competitive advantages.
The broader implication: Lightico exemplifies how modern enterprise software succeeds by making complexity invisible—turning regulatory burden into a feature rather than a friction point.
