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Lick is a technology company.
Lick offers premium paint, wallpaper, and decorating tools, simplifying home transformation. The company provides a curated range of 100 pigment-rich paint colors with a high-performance, scrubbable formula for durable, even finishes. Lick also supplies a diverse array of wallpapers and essential accessories, enabling decorators of all skill levels to confidently execute their projects.
Lucas London and Sam Bradley founded Lick in 2019. Their insight stemmed from recognizing a need for a more accessible, community-driven approach to home decorating. They aimed to demystify the process by combining quality materials with practical guidance, fostering a supportive environment beyond mere product sales.
Lick serves new decorators and experienced DIY enthusiasts seeking sustainable solutions. The company’s vision is to become the definitive community-powered brand in home decor, inspiring and supporting individuals throughout their decorating journeys. As a Certified B Corp, Lick embeds environmental responsibility into its core operations.
Lick has raised $30.9M across 3 funding rounds.
Lick has raised $30.9M in total across 3 funding rounds.
Lick has raised $30.9M in total across 3 funding rounds.
Lick's investors include Harry Briggs, Arbor Ventures, Benchmark, Bessemer Venture Partners, Citi Ventures, Felix Capital, L Catterton Growth, March Capital, NewView Capital, PS Investments, Scale Venture Partners, Sequoia Capital Israel.
Lick is a London-based technology-enabled home decor startup that offers a curated range of sustainable paints, wallpapers, blinds, and decorating supplies through an omnichannel model.[1] It serves homeowners, first-time decorators, and professionals, solving the problem of inaccessible, uninspiring home decoration by providing easy-to-use, eco-friendly products and building a community of over 185,200 decorators to foster confidence in personalizing spaces.[1] Lick achieved a $7 million revenue run-rate in its first 8 months, with 830% growth in the subsequent nine months, and has helped transform over 30,000 homes while committing to sustainability efforts like planting trees equivalent to 72 football pitches and removing 122,504 plastic bottles from oceans.[1]
Lick launched in London as an online home decor platform rethinking the customer journey from inspiration to execution for digital-native consumers and professionals.[1] Co-founder Lucas London emphasized building a "people-powered decorating movement," with the company quickly expanding its team to 38 experts from brands like FarFetch and Charlotte Tilbury.[1] Early traction was explosive, hitting key revenue milestones and securing $22 million in funding from OMERS Ventures and Felix Capital to scale product offerings globally.[1]
Lick rides the wave of direct-to-consumer (DTC) home improvement trends, accelerated by digital natives seeking sustainable, personalized living spaces post-pandemic.[1] Its timing aligns with rising e-commerce in home decor and eco-conscious consumerism, disrupting a fragmented market with tech-enabled curation and community tools.[1] By influencing decorators worldwide, Lick shapes the ecosystem toward accessible, green renovation, positioning itself as a potential global category leader as OMERS Ventures predicts.[1]
Lick's momentum—fueled by funding, community, and sustainability—positions it for international expansion into new categories like advanced decor tech integrations.[1] Trends in AI-driven personalization and circular economy practices will amplify its growth, evolving its influence from UK disruptor to global home transformation leader. This people-powered approach started with sustainable paints and blinds but promises to redefine decorating for millions.
Lick has raised $30.9M across 3 funding rounds. Most recently, it raised $23.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $23.0M Series A | Harry Briggs | Arbor Ventures, Benchmark, Bessemer Venture Partners, Citi Ventures, Felix Capital, L Catterton Growth, March Capital, NewView Capital, PS Investments, Scale Venture Partners, Sequoia Capital Israel, Soma Capital, Summit Partners, Dan Raveh, Alex Chesterman, Magnus Rausing, Kathaka |
| Aug 4, 2020 | $3.9M Other Equity | Antoine Nussenbaum | |
| Aug 1, 2020 | $4.0M Seed | Arbor Ventures, Benchmark, Bessemer Venture Partners, Citi Ventures, Felix Capital, L Catterton Growth, March Capital, NewView Capital, PS Investments, Scale Venture Partners, Sequoia Capital Israel, Summit Partners, Dan Raveh |