Lensabl is a technology company.
Lensabl has raised $3.3M across 2 funding rounds.
Lensabl has raised $3.3M in total across 2 funding rounds.
Lensabl has raised $3.3M in total across 2 funding rounds.
Lensabl's investors include Bonfire Ventures, Frontier Ventures, Watertower Ventures.
Lensabl is a direct-to-consumer (DTC) vision care company that provides online lens replacement services, prescription eyeglasses, designer frames, contact lenses, and online vision tests, solving the problem of expensive, inconvenient traditional eyewear purchases.[1][2][3] It serves individual consumers seeking affordable, at-home vision solutions, including those without employer-sponsored benefits, through customizable products like premium lenses for existing frames starting at $97 and subscription-based vision plans (Lensabl+).[1][2][6] Founded in 2016 in Los Angeles, California, Lensabl raised $10.95M before being acquired by Visibly in May 2024, positioning it as a key player in the e-commerce optical space with strong growth via DTC channels.[1][2]
Lensabl was co-founded in 2016 by Andy Bilinsky (CEO) and his partner, who previously ran a style-oriented online eyewear brand and identified a major pain point: customers frequently requested prescription lenses for their existing frames, revealing an opportunity for a standalone lens replacement service.[3][2] Starting as a spectacle lens replacement provider, the company quickly expanded amid customer demand, adding frames, contact lenses, online vision tests, and an app for prescription scanning and renewals.[2][5] Early traction came from emphasizing convenience and affordability in a stagnant industry, bolstered by $5M in recent funding from investors like Rogue Venture Partners, Amplify LA, and Birchmere Ventures, leading to innovations like Lensabl+ in 2021.[2][4]
Lensabl rides the DTC e-commerce wave in healthcare, digitizing vision care amid rising demand for at-home services post-pandemic, where consumers avoid physical stores for contacts and exams.[1][2][4] Timing aligns with telehealth growth and optical market fragmentation, enabling 70% cost savings by cutting retail markups and leveraging tech like AI-driven prescription scanning.[3][5][7] It influences the ecosystem by challenging traditional optometrists with end-to-end solutions, expanding to employer plans, and fostering competition in a $100B+ US vision market.[2][3]
Post-2024 acquisition by Visibly, Lensabl is poised to scale its DTC model into integrated vision platforms, potentially accelerating lab expansions and employer offerings amid tele-optometry trends.[1][2] Rising remote work and aging populations will drive demand for affordable, app-first care, evolving its influence toward comprehensive digital optometry. This builds on its core mission, transforming eyewear from a hassle into seamless, tech-enabled access.
Lensabl has raised $3.3M across 2 funding rounds. Most recently, it raised $3.0M Seed in October 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2018 | $3.0M Seed | Bonfire Ventures, Frontier Ventures, Watertower Ventures | |
| May 1, 2017 | $300K Seed | Bonfire Ventures, Frontier Ventures, Watertower Ventures |