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Leanplum has raised $178.9M across 9 funding rounds.
Key people at Leanplum.
Leanplum was founded in 2012 by Joel Englander (Co-founder).
Leanplum has raised $178.9M in total across 9 funding rounds.
Leanplum provides a comprehensive mobile marketing platform designed to optimize customer engagement and drive growth for app-centric businesses. The platform integrates various capabilities, including robust messaging, in-app automation, A/B testing, and analytics, all aimed at delivering personalized experiences. It allows marketers to manage and deliver tailored content and communications directly within the mobile application environment, enhancing user journeys and operational efficiency.
The company was founded in 2012 by Momchil Kyurkchiev and Andrew First. Their foundational insight stemmed from the growing imperative for businesses to effectively engage users on mobile devices, which necessitated a specialized marketing cloud distinct from traditional web-focused solutions. They recognized the need for a platform that could intelligently orchestrate mobile user experiences, moving beyond rudimentary push notifications to a more dynamic and data-driven approach.
Leanplum serves businesses looking to maximize the lifetime value of their mobile users by fostering deeper relationships. The platform enables marketing teams to adapt quickly to user behavior, delivering relevant content and offers at critical moments. The company's vision centers on empowering brands to build enduring customer loyalty and achieve sustainable growth through sophisticated, personalized mobile engagement strategies.
Leanplum is a mobile marketing and customer engagement platform that helps app-first companies personalize and optimize user experiences across channels like push notifications, in-app messaging, email, and web. It builds tools for mobile lifecycle marketing, including A/B testing, real-time analytics, campaign automation, and user segmentation to drive engagement, retention, and growth for businesses in gaming, retail, e-commerce, and mobile apps.[1][2][3][5]
The platform serves marketers and growth teams at enterprises needing hyper-personalized campaigns without coding, solving problems like low user retention, fragmented messaging, and poor campaign ROI by unifying analytics, automation, and optimization in one dashboard. Leanplum raised over $125 million before its acquisition by CleverTap in May 2022, reflecting strong pre-acquisition momentum in the martech space.[2][5][6]
Leanplum was founded in 2012 in San Francisco, California, by former Google engineers who recognized the need for a unified platform to handle mobile app engagement amid rising smartphone adoption.[2][4][6] The idea emerged from gaps in existing tools for real-time personalization and A/B testing, leading to a solution built on Google Cloud for scalability and fault-tolerance.[4][7]
Early traction came from handling massive scale—up to 14 billion events daily—and securing $125 million+ in funding across six rounds, including a $47 million Series D in 2017 from top Silicon Valley VCs. Pivotal moments included rapid expansion to offices in North America, Europe, and Asia, plus accolades like Fortune's Best Companies to Work For, culminating in its 2022 acquisition by CleverTap to enhance global hyper-personalization capabilities.[2][4][5][6]
Leanplum rides the wave of mobile-first martech and hyper-personalization, fueled by exploding app usage, AI-driven customer data platforms (CDPs), and privacy shifts post-iOS tracking changes. Its timing aligned with the 2010s mobile boom, when fragmented tools failed to capitalize on real-time data for retention in competitive sectors like gaming and e-commerce.[2][3][4]
Market forces like rising customer expectations for tailored experiences and the need for omnichannel orchestration favor it, as enterprises consolidate stacks amid economic pressures. Post-acquisition by CleverTap, Leanplum influences the ecosystem by powering combined platforms for global brands, competing with Iterable and Optimove while advancing no-code automation standards.[2][6]
Leanplum's acquisition positions it for accelerated growth within CleverTap's stack, focusing on AI-enhanced personalization amid trends like zero-party data, Web3 engagement, and cookieless tracking. Expect deeper integrations for emerging channels (e.g., SMS, WhatsApp) and edge AI for sub-second optimizations, solidifying its role in lifecycle marketing.
As mobile apps dominate commerce and services, Leanplum-like platforms will shape how brands turn data into loyalty, evolving from engagement tools to full revenue engines in a privacy-first world—proving its foundational bet on unified mobile experiences was prescient.
Key people at Leanplum.
Leanplum has raised $178.9M across 9 funding rounds. Most recently, it raised $27.0M Series D in February 2020.
Leanplum was founded in 2012 by Joel Englander (Co-founder).
Leanplum has raised $178.9M in total across 9 funding rounds.
Leanplum's investors include Shasta Ventures, Norwest Venture Partners, Bloomberg Beta, Canaan Partners, Heroic Ventures, Humba Ventures, Scale Venture Partners, Ben Davenport, Chris Moore, John Kobs, Othman Laraki, Russell Fradin.
