Lative is a technology company.
Lative has raised $11.0M across 2 funding rounds.
Lative has raised $11.0M in total across 2 funding rounds.
Lative has raised $11.0M in total across 2 funding rounds.
Lative's investors include Act Venture Capital, WestWave Capital, Dell Technologies Capital.
Lative is an AI-powered sales planning and decision intelligence platform that automates sales strategies for B2B revenue teams by connecting CRM, finance, and HR data to provide real-time insights into productivity, capacity, and ROI.[1][2][4] It serves growth-stage companies, helping them answer critical questions like "Will we hit our number?" and "Can we do it profitably?" by replacing manual spreadsheets with data-driven planning, predictive modeling, and execution monitoring.[3][5] The platform solves the problem of slow, unreliable sales planning that relies on assumptions, enabling efficient, profitable growth—achieving 10x growth in 15 months since launch, amid a sales performance market projected to exceed $7bn by 2030.[1]
Founded in 2022 and headquartered in Dublin with an office in Barcelona, Lative has raised $7.5m in funding co-led by Act Venture Capital and Senovo VC, with backing from Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle, to fuel product development and go-to-market expansion.[1] It integrates seamlessly with Salesforce, HubSpot, and Snowflake, earning trust from leaders at companies like Oneflow, Marcura, and EnterpriseDB.[1][5]
Lative was launched in 2022 by CEO Werner Schmidt and Laura Tortosa Sancho, who drew from their extensive experience leading operations and enablement teams across companies.[1][3] They repeatedly encountered the same pain point: sales planning was slow, manual, and trapped in spreadsheets, leading to unreliable insights and missed performance targets.[1][3] Schmidt noted, "We saw the same issue over and over again... sales planning was slow, manual and stuck in spreadsheets," inspiring them to build a platform for real-time visibility and confident, data-informed decisions.[1]
Early traction came quickly, with 10x growth in just 15 months, strategic integrations with major data platforms, and a $7.5m funding round that validated their vision at a time of rising demand for sales performance tech.[1] This pivot from firsthand GTM frustrations to an AI-driven solution marked a pivotal moment, positioning Lative as a partner for sales organizations worldwide.[3]
Lative rides the wave of AI-driven revenue operations (RevOps) and decision intelligence, addressing the exponential growth in the $7bn+ sales performance market by 2030 amid economic pressures for efficiency.[1] Its timing is ideal as B2B companies shift from reactive, spreadsheet-based planning to real-time, data-unified systems, fueled by cloud integrations and AI advancements in CRM ecosystems.[1][4] Market forces like rising GTM costs and the need for profitable scaling favor Lative, especially with strategic partners like Salesforce amplifying its reach.[5]
By enabling sales teams to measure true impact and optimize resources proactively, Lative influences the ecosystem, driving a "paradigm shift" in sales optimization as noted by investors, and empowering growth-stage firms to navigate volatile markets with precision.[1]
Lative is poised for accelerated expansion with its recent $7.5m funding targeted at product enhancements and global go-to-market, building on 10x growth and key integrations.[1] Trends like AI maturation in RevOps, deeper CRM data unification, and demand for ROI-focused tools will shape its trajectory, potentially capturing significant share in the booming sales tech market.[1] Its influence may evolve from a niche planner to a core revenue intelligence platform, as adoption by high-profile users signals broader ecosystem impact—reinforcing its mission to turn sales plans into profitable reality through data-driven confidence.[3][5]
Lative has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Venture Round in November 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2025 | $8.0M Venture Round | Act Venture Capital, WestWave Capital | |
| Jan 1, 2024 | $3.0M Seed | Dell Technologies Capital, WestWave Capital |