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§ Private Profile · Berlin, Germany
Browser-based AI graphic design platform for creators, designers, and businesses to produce logos, branding, and digital content.
Kittl is a Berlin, Germany-based browser-based, AI-powered graphic design platform that enables creators, designers, and businesses to produce logos, labels, mockups, and other digital content efficiently. The platform integrates advanced tools like vector and image generators, background removers, and collaborative features for seamless editing, serving both individual users and professionals through a freemium model. Kittl has secured $47.6 million in total funding, including an $11.6 million Series A round and a subsequent $36 million round, and reported $12.6 million in revenue. The company currently employs 60 individuals, focusing on the graphic design market for quick, professional design solutions across various sectors. Founded in 2021, Kittl was established by Tobias Saul and Nico. Its business model centers on freemium model, with basic features free and premium services charged via subscription.
Kittl has raised $50.0M across 3 funding rounds.
Kittl has raised $50.0M in total across 3 funding rounds.
Kittl is a Berlin-based technology company that builds a browser-based, AI-powered graphic design platform for creators, designers, and non-designers to produce professional-quality visuals like logos, labels, postcards, and marketing assets.[1][2][3][6] It serves entrepreneurs, small business owners, print-on-demand sellers, and professional designers by solving the problem of fragmented workflows—eliminating "app-hopping" between tools for image generation, vector editing, mockups, and asset libraries through an intuitive, all-in-one editor with AI features, premium templates, and over 10 million curated photos, graphics, and fonts.[2][4][6] Kittl has demonstrated strong growth momentum since its 2022 rebrand, amassing over 5 million users worldwide, expanding to 120+ employees across 25+ nationalities, and securing $45-47.6 million in total funding, including a $36 million Series B in 2024.[2][3][4]
Kittl traces its roots to 2020, when co-founders Tobias Saul—a renowned lettering artist, type designer, and illustrator who worked with clients like Ogilvy and BBDO—and school friend Nicolas Heymann launched Heritage Type Co. as a niche marketplace for high-quality vintage fonts and typography assets, which quickly gained traction in the design community.[2][4][5] Recognizing demand for broader tools beyond typography, they evolved Heritage Designer into Kittl in 2022, transforming it into a full graphic design platform with AI integration and efficient editing capabilities.[1][2][4] Key early milestones include rapid user growth to millions, a Series A funding round of $11.6 million, and the 2024 Series B of $36 million to fuel global expansion; the company, headquartered in Berlin with hubs in Düsseldorf, London (upcoming), the US, and UK, now operates as Kittl Technologies GmbH.[1][2][3][4]
Kittl stands out in the crowded design tool market through these key strengths:
Kittl rides the explosive wave of AI-driven creativity tools, capitalizing on generative AI's maturation to democratize high-end design amid a market projected to grow as alternatives to Adobe and Canva emerge.[4] Its timing is ideal: post-2022 rebrand aligns with AI hype, enabling "idea-to-design" in one platform during a shift from siloed apps to unified workflows, fueled by remote work and creator economy demands.[1][2][4] Favorable forces include investor enthusiasm (e.g., $36M Series B labeling it a "next Figma" rival to Adobe), a Berlin creative hub ecosystem, and global scalability via browser access.[3][4][5] Kittl influences the landscape by empowering non-professionals in print-on-demand and small business marketing while challenging incumbents, fostering a more accessible design ecosystem with its community investments and tool integrations.[2][4]
Kittl is poised for aggressive global dominance as the go-to AI-first design platform, with plans to expand teams, launch features like advanced UI betas, and open new offices amid $45M+ funding war chest.[2][3][4] Trends like multimodal AI, creator monetization, and enterprise adoption will propel it, potentially capturing share from Canva in SMBs and Adobe in pros via superior typography roots and no-app-hop efficiency.[4][5] Its influence may evolve into a full creative suite ecosystem, redefining graphic design as joyful and inclusive—echoing its mission to make professional work accessible from Berlin to worldwide users.[1][2]
Kittl has raised $50.0M across 3 funding rounds. Most recently, it raised $36.0M Series B in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 23, 2024 | $36M Series B | IVP | — | Announced |
| Jan 1, 2023 | $12M Series A | Left Lane Capital | Lightspeed Venture Partners, Magma Partners, Danielle LAY, Sapphire Ventures, Shaan's ALL Access Fund, Howard Lindzon, Vibe Capital, Alex Lieberman, Paul Rabil, DES Traynor, Shaan Puri, Speedinvest | Announced |
| Oct 1, 2021 | $2M Seed | — | Atomico, Better Ventures, Expedite Ventures, Pioneer Fund, Bjorn Kolbmuller, Paul Schwarzenholz, Rolf Schrömgens | Announced |
Kittl has raised $50.0M in total across 3 funding rounds.
Kittl's investors include IVP, Left Lane Capital, Lightspeed Venture Partners, Magma Partners, Danielle Lay, Sapphire Ventures, Shaan's All Access Fund, Howard Lindzon, Vibe Capital, Alex Lieberman, Paul Rabil, Des Traynor.