JOOR

JOOR is a digital B2B wholesale platform connecting fashion brands and retailers globally, based in New York City. The platform streamlines the entire wholesale process, from collection showcasing and order placement to inventory management and payments, operating as a B2B marketplace intermediary. It serves over 14,000 brands and 650,000+ buyers across 150 countries, having processed $100 billion in cumulative gross merchandise value since its inception. Revenue is generated through transaction processing and value-added services such as JOOR Pay, launched in 2022. Notable customers include Neiman Marcus, Harrods, and Balenciaga, with Diane Von Furstenberg as an early client. JOOR raised $46 million in investment in 2021 and was founded in 2010. Reported scale details include over 14,000 brands and 650,000+ buyers across 150 countries, $100 billion in GMV processed cumulatively since founding, processed over $3 billion in transactions annually as of 2014.

High-Level Overview

JOOR is a leading B2B digital wholesale platform for the fashion industry, connecting brands and retailers to streamline buying, selling, and management processes.[1][2][3] It serves over 14,000 brands and 650,000 buyers across 150 countries, processing nearly $20 billion in annual transactions, and replaces outdated manual methods with real-time data, analytics, and collaboration tools.[2][5] JOOR solves key pain points like inefficient supply chains, partner matchmaking, and order management, enabling scalable growth for SMBs to global players like LVMH, Harrods, and Neiman Marcus, with strong momentum shown in its expansion to features like Joor Discover for data-driven retailer connections.[1][4][5]

Origin Story

Founded in 2010, JOOR emerged from a vision to digitize the fragmented fashion wholesale process, bridging brands and retailers through a centralized cloud-based platform that eliminated pen-and-paper systems.[1][2][3] The company has grown into a Series D startup backed by investors like Macquarie Group, Battery Ventures, Canaan Partners, and ITOCHU, with 180 employees across 11 global offices and a remote-first model emphasizing diversity—70% women in C-suite and 36% in tech teams.[1][2] Key leadership includes CEO Kristin Savilia, named a Glossy 50 Changemaker, and a CTO from Google, driving early traction with luxury partners like Stella McCartney and Valentino, evolving from basic digitization to comprehensive analytics and matchmaking tools.[1][5]

Core Differentiators

• Scale and Network: World's largest digital wholesale marketplace, linking 14,000+ brands with 650,000+ authenticated retailers in 150 countries for unmatched reach and real-time collaboration.[2][3][5]
• Real-Time Data and Insights: Provides analytics on sales, trends, inventory, and orders, empowering data-driven decisions and automating manual processes like CRM integrations.[4][6][7]
• Matchmaking and Efficiency Tools: Joor Discover uses proprietary data for targeted brand-retailer pairing, with outreach templates and engagement tracking to build repeat partnerships.[5]
• Inclusivity and Flexibility: Remote-first with high female representation, scalable SaaS for all business sizes, focusing on intuitive UX, automation, and community building.[1][2][4]

Role in the Broader Tech Landscape

JOOR rides the digital transformation wave in fashion retail, addressing supply chain silos amid economic uncertainty, tariffs, and shifting consumer habits by enabling efficient B2B ecommerce.[3][6] Its timing aligns with post-pandemic acceleration toward data-led wholesale, where manual processes hinder growth; market forces like rising e-commerce and analytics demand favor its cloud-based model, influencing the ecosystem through $20B in transactions and partnerships with conglomerates like Kering and Richemont.[1][5] By fostering long-term retailer relationships and insights, JOOR shapes industry standards, reducing operational friction and promoting global, inclusive innovation.[2][4]

Quick Take & Future Outlook

JOOR is positioned for continued dominance with expansions like Joor Discover and deeper analytics to tackle evolving challenges like AI-driven personalization and sustainable supply chains.[5][6] Trends in data-powered matchmaking and automation will propel its growth, potentially expanding beyond fashion into adjacent retail verticals, amplifying its influence as the go-to wholesale ecosystem.[3][4] As it scales partnerships and transaction volume, JOOR will redefine B2B efficiency, empowering brands and retailers to thrive in a dynamic market—solidifying its role as the digital backbone of global fashion wholesale.[2]