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§ Private Profile · El Segundo, CA 90245-3908
Physician-founded medical apparel brand offering modern, performance-driven, antimicrobial scrubs and uniforms for healthcare professionals.
Jaanuu is a physician-founded medical apparel brand based in El Segundo, California, specializing in modern, performance-driven scrubs and uniforms for healthcare professionals. The company operates a direct-to-consumer online retail model, offering a range of products including scrubs, scrub jackets, and underscrubs, all designed with antimicrobial finishes and contemporary aesthetic standards. Jaanuu competes in the global medical apparel market, which is valued at $46 billion, by providing functional and stylish alternatives to traditional uniforms. The organization currently employs 32 individuals, with its core team operating from its El Segundo office. Key leadership includes CEO Michael Alexander and CFO Brian Kingston, alongside founder Dr. Neela, a practicing pediatrician. Jaanuu was founded in 2013 and launched its first physician-led scrubs brand in 2014.
Jaanuu has raised $96.0M across 4 funding rounds.
Jaanuu has raised $96.0M in total across 4 funding rounds.
Jaanuu has raised $96.0M across 4 funding rounds. Most recently, it raised $75.0M Other Equity in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 11, 2022 | $75M Venture Round | Jill Granoff | — | Announced |
| Dec 10, 2018 | $15M Venture Round | Cult Capital | David Kessenich | Announced |
| Apr 1, 2017 | $5M Seed | — | BAM Ventures, Catapult Capital, Draper Associates, Gener8tor, Mayfield, NFX, Purdue Research Foundation, Quiet Capital, Vouch Insurance, Willow Growth Partners LP, DAN Nordstrom, Deborah Benton, Innovation Global Capital, M3 Ventures, Potenza Capital, Sipadan Capital | Announced |
| Jun 1, 2016 | $1M Seed | — | BAM Ventures, Catapult Capital, DCM, Draper Associates, Eunoia Capital Partners, Fifth Wall, FJ Labs, Fung Capital, Gener8tor, Moderne Ventures, Partech Ventures, Purdue Research Foundation, Unshackled Ventures, Willow Growth Partners LP, Gabriel Naouri, RON Suber | Announced |
Jaanuu has raised $96.0M in total across 4 funding rounds.
Jaanuu's investors include Jill Granoff, Cult Capital, David Kessenich, Bam Ventures, Catapult Capital, Draper Associates, gener8tor, Mayfield, NFX, Purdue Research Foundation, Quiet Capital, Vouch Insurance.
Jaanuu is a physician-founded medical apparel company that designs and sells innovative scrubs, scrub jackets, and underscrubs for healthcare professionals.[1][2][3] It serves doctors, nurses, and other healthcare workers by solving outdated uniform issues through contemporary styles, proprietary durable fabrics, antimicrobial finishes, ergonomic construction, and physiological research for comfort and performance.[1][2][3][4] Founded in 2013 and headquartered in El Segundo, California, Jaanuu disrupted the $46 billion global medical apparel market as a direct-to-consumer brand, raising $98.28M before its assets were acquired by VentureOn Management in May 2025, marking strong growth in a performance-driven category.[1][2][4]
Jaanuu was founded in 2013 by a female pediatrician frustrated with the lack of modern, functional medical uniforms, leveraging insider healthcare knowledge to create the industry's first contemporary, antimicrobial-finished scrubs.[1][2][3] The idea emerged from recognizing that healthcare providers deserved better—comfortable, stylish, and innovative apparel amid daily demands, inspired by their resilience.[2][5] Early traction came from proprietary knit fabrics and global sales, quickly positioning it as the fastest-growing company in its category, backed by apparel and e-commerce investors.[1][3][4]
Jaanuu rides the direct-to-consumer (DTC) wave in consumer healthtech and apparel, blending e-commerce tech (Ruby on Rails, JIRA, analytics tools) with advanced fabric engineering to modernize a stagnant $46 billion market.[1][2][3][4] Timing aligns with post-pandemic focus on healthcare worker well-being and premium, functional uniforms, fueled by rising demand for antimicrobial, stylish gear amid labor shortages and hygiene priorities.[1][2] It influences the ecosystem by proving DTC scalability in niche verticals, inspiring similar brands while elevating standards through investor-backed growth and acquisition, now under VentureOn to expand innovation.[2]
Post-2025 acquisition by VentureOn, Jaanuu eyes scaled production, broader distribution, and deeper tech integration like AI-driven customization amid DTC maturation and healthtech convergence.[2] Trends like sustainable fabrics, personalized uniforms via data analytics, and global healthcare expansion will propel it, potentially redefining scrubs as tech-enabled wearables. Its physician roots ensure enduring influence, empowering providers while riding market forces toward category dominance—proving innovative apparel can thrive in healthcare's high-stakes evolution.[1][2][5]