J%C3%A4germeister

Jägermeister, based in Wolfenbüttel, Lower Saxony, Germany, produces and distributes a premium herbal liqueur crafted from 56 natural ingredients. The company, initially a vinegar factory and wine trader founded by Wilhelm Mast, pivoted under Curt Mast to develop the iconic 35% ABV spirit, launched in 1935. Operating with approximately 500 employees, Jägermeister sells around 80 million bottles annually across over 80 countries, with most sales occurring outside Germany. Its flagship product maintains the original recipe and distinctive green glass bottle design, targeting global consumers in the alcoholic beverages sector, appealing to spirit drinkers. Founded in 1878 by Wilhelm Mast, the Jägermeister recipe was developed in 1934 and launched in 1935 by his son, Curt Mast. Its business model centers on sells Jägermeister liqueur and related products directly to consumers and through distribution in over 80 countries.