Loading organizations...
Loading organizations...
itselectric is a technology company.
Itselectric develops and deploys curbside electric vehicle charging infrastructure for dense urban environments. Their system leverages electrical capacity from private buildings, enabling rapid, economical installation of discreet charging posts. This approach bypasses costly utility trenching, providing accessible EV charging directly on city streets. It makes EV ownership feasible for residents primarily relying on street parking.
Founded in 2021 by Nathan King and Tiya Gordon, Itselectric stemmed from the insight that traditional EV charging overlooked urban dwellers lacking private garages. King and Gordon, utilizing design expertise, envisioned a scalable, community-integrated network. Their core idea was to adapt infrastructure to city realities, removing a critical obstacle to widespread EV adoption.
Itselectric serves urban EV drivers needing convenient charging and property owners hosting posts, who benefit from revenue sharing. The company’s mission is to democratize EV access, ensuring clean transportation is attainable for all city residents, regardless of housing or income. Building a widespread network of curbside chargers, Itselectric aims to reshape urban EV infrastructure and accelerate sustainable mobility.
itselectric has raised $8.7M across 2 funding rounds.
itselectric has raised $8.7M in total across 2 funding rounds.
itselectric has raised $8.7M in total across 2 funding rounds.
itselectric's investors include Failup Ventures, Uber, Brooklyn Bridge Ventures.
itselectric is a climate tech startup founded in 2021 in New York that builds curbside EV charging stations specifically for urban environments, targeting the 40 million U.S. drivers without off-street parking.[1][2][4] It solves the infrastructure barrier to EV adoption by partnering with property owners to install and power Level 2 chargers using buildings' spare electrical capacity, at no upfront cost to owners or cities, while sharing revenue to generate passive income (around $1,000 per charger annually).[1][2][4][5] The sleek, low-profile design avoids screens, fixed cables, and bulky fixtures—drivers receive a portable, detachable cord—enabling quick two-day installations without major grid upgrades.[3][4][5] With deployments starting in cities like Brooklyn, Boston, Detroit, Los Angeles, San Francisco, Jersey City, and D.C., itselectric has shown strong growth, including White House EV Acceleration Challenge selection, SXSW Innovation Award, Fast Company awards, and Earthshot Prize recognition in its first year.[1][2][3]
Founded in 2021 in Brooklyn, New York, by Tiya Gordon (CEO with 20 years in design and leadership, including National Design Award wins) and co-founders Iben (business strategist from SOM, BIG, Gehl, with degrees from Brown and Yale), Karen (project manager from NYC EDC and others), and Becky (supply chain expert from Google and a COVID-scaleup, focused on sustainability).[1][3] The idea emerged from first-time founders addressing urban EV charging gaps post-DSPL accelerator graduation in 2023, positioning itselectric as the "Citi Bike of EV charging"—a privately funded, community-driven solution for cities lacking budget or bandwidth.[1][2] Pivotal early traction included 2023 wins like White House EV Challenge selection, SXSW Innovation Award, Fast Company Innovation by Design for Sustainability, Earthshot City Solution of the Year, and "Next Big Thing in Tech," fueling rapid expansion.[2][3][7]
itselectric rides the urban EV adoption wave, where 40 million street-parkers block mass transition amid rising mandates for carbon reduction and EV infrastructure.[1][2][4] Timing aligns with U.S. cities' decarbonization goals (e.g., no-budget solutions for municipalities) and federal pushes like the White House EV Challenge, amplified by falling EV costs and policy incentives.[1][2] Market forces favoring it include excess urban building power, proven revenue models from solar/wind, and aversion to grid-heavy installs; it reduces city CapEx while enabling equity in dense areas like NYC and LA.[1][2][5] By creating network effects—cities, buildings, drivers collaborating—it influences the ecosystem as a scalable, privately funded benchmark, accelerating public charging without taxpayer burden and humanizing climate tech through design-forward infrastructure.[1][3]
itselectric is primed to scale nationally from its Brooklyn roots, with waitlists signaling demand in expanding cities and potential for 100,000 chargers slashing massive emissions.[1][2][4] Trends like denser EV mandates, AI-optimized grids, and community-powered energy will propel it, evolving its influence from urban innovator to nationwide standard-setter in equitable charging. As the "fresh face" in a robotic-dominated market, expect partnerships with more municipalities and property giants, cementing its role in making cities EV-ready without infrastructure overhauls—delivering on its promise to turn curbs into climate action hubs.[1][3]
itselectric has raised $8.7M across 2 funding rounds. Most recently, it raised $6.5M Seed in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 16, 2024 | $6.5M Seed | Failup Ventures, Uber | |
| Mar 7, 2023 | $2.2M Pre-Seed | Brooklyn Bridge Ventures |