Instant Brands

Instant Brands, based in Downers Grove, Illinois, designs, manufactures, and markets small kitchen appliances worldwide, with flagship products like the Instant Pot multicooker that combines pressure cooking, slow cooking, rice cooking, steaming, and warming functions. The company's portfolio has expanded to include air fryers, blenders, and sous-vide circulators, targeting busy families and health-conscious consumers seeking quick, nutritious meals. With an estimated 272 employees, the company's revenue was previously under $5 million. Prior owners included Cornell Capital and Centre Lane Partners, the latter acquiring the appliance business following Instant Brands' Chapter 11 bankruptcy filing in June 2023 due to high debt. The housewares business, encompassing brands like Pyrex and Corelle, subsequently exited bankruptcy in February 2024 under Corelle Brands. Instant Brands was founded in 2009 by Robert Wang, Yi Qin, and three Canadian partners.