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Instamojo is a technology company.
Instamojo delivers an integrated #D2CTech platform, providing an eCommerce website builder for independent businesses. It offers customizable online stores, landing pages, and a comprehensive payment gateway supporting diverse transaction methods. The platform integrates shipping, CRM, and analytics, enabling merchants to efficiently manage their online operations.
Founded in 2012 by Sampad Swain, Akash Gehani, and Aditya Sengupta, Instamojo emerged from recognizing challenges faced by small businesses in online selling. Their insight was to simplify digital commerce, allowing entrepreneurs to effortlessly create storefronts and accept payments without technical complexities or fragmented tools.
The platform caters to independent businesses, creators, and D2C brands across India, facilitating the sale of various products and services. Instamojo aims to empower millions of Indian micro-businesses by providing an accessible, integrated digital ecosystem, fostering their success and growth in the online marketplace.
Instamojo has raised $7.5M across 2 funding rounds.
Instamojo has raised $7.5M in total across 2 funding rounds.
Instamojo is an Indian D2C‑tech company that provides an all‑in‑one commerce platform — payments, online stores, landing pages, logistics and lending — aimed at helping micro, small and D2C brands sell and scale online. [3][2]
High‑Level Overview
For the product summary (portfolio‑company style)
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Instamojo is a pragmatic D2C‑tech enabler that has carved a niche by making online selling simple for micro merchants; its combination of product breadth, recent profitability and merchant focus positions it well to capture continued growth in India’s expanding D2C and MSME markets.[3][1]
Instamojo has raised $7.5M in total across 2 funding rounds.
Instamojo's investors include AnyPay, Rashmi Kwatra, Beenext, Gunosy Capital, Kalaari Capital, BigSpring, Blume Ventures, Peak XV Partners (formerly Sequoia Capital India & SEA).
Instamojo has raised $7.5M across 2 funding rounds. Most recently, it raised $7.0M Series B in January 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 16, 2019 | $7.0M Series B | AnyPay | Rashmi Kwatra, Beenext, Gunosy Capital, Kalaari Capital |
| May 1, 2013 | $500K Seed | BigSpring, Blume Ventures, Peak XV Partners (formerly Sequoia Capital India & SEA) |