High-Level Overview
Infinite Objects is a New York-based technology company that creates Video Prints—permanent, non-updatable displays embedding a single looping video in framed acrylic or bamboo, holding up to 24 hours of content without apps, buttons, or connectivity.[2][5][6] These products serve art collectors, NFT enthusiasts, and consumers seeking personalized decor or gifts, solving the problem of making digital moving images tangible and collectible like traditional prints or photographs, rather than ephemeral files trapped on screens.[1][3][5] The company targets video art, entertainment, NFTs, pop culture, sports, video games, and user-generated content, with early momentum from collaborations like Giphy, artist launches at the New Museum Store, and a $6 million seed round.[1][3][6]
Origin Story
Infinite Objects emerged in 2018 from experimental R&D between product development studio Planeta and GIF search engine Giphy, where teams prototyped ways to experience moving images beyond phones or galleries.[1][3] Founder and CEO Joseph Saavedra, formerly of Planeta, realized single-purpose, immutable devices could transform how digital video is valued, bought, and sold, leading to the company's formal launch in 2019.[1][2][7] Pivotal early moments included releasing a curated collection of video artworks by artists like Sebastian Schmieg and Sara Ludy, partnerships with figures like Beeple, and defining "Video Prints" as a new category for perpetual, distraction-free displays.[1][3][6]
Core Differentiators
- Immutable, Single-Purpose Design: No buttons, switches, apps, or updates—videos loop forever in a "perpetually present" physical object, turning digital files into unalterable collectibles that emphasize provenance, especially for blockchain-backed NFTs.[3][5][6]
- Simplicity and Accessibility: Activates on pickup, plugs in to stay on; available in 5", 7", or 10" sizes with modern framing, priced to reflect content value while aiming for broader affordability across art, personal moments, and pop culture.[1][5][6]
- Elevated Video Experience: Marries physical permanence to digital assets, creating "one-to-one physical twins" that bridge Web3 authenticity with real-world display, distinct from gadgets or browsers.[3][5]
- Curated Ecosystem: Launches with artist collaborations and expands to NFTs, Live Photos, and more, backed by 3 patents in broadcast engineering, sensors, and computer memory.[2][6]
Role in the Broader Tech Landscape
Infinite Objects rides the convergence of digital art, NFTs, and physical-digital hybrids, capitalizing on Web3's push for tangible ownership amid blockchain's growth in collectibles, gaming, and provenance tracking.[2][3] Timing aligns with post-2021 NFT booms and demands for "phygital" experiences, where market forces like collector fatigue with screen-based assets favor immutable displays that enhance value without connectivity risks.[1][3] By partnering with artists, museums, and platforms like Giphy, it influences the ecosystem, pioneering video as a collectible format and inspiring similar innovations in smart cities, DeFi, and consumer tech.[2][6]
Quick Take & Future Outlook
Infinite Objects is positioned to expand Video Prints into mainstream categories like personal memories and entertainment, leveraging patents and seed funding for scaled production and lower pricing.[1][2] Trends in phygital NFTs, AI-generated video art, and sustainable decor will propel growth, potentially evolving its influence toward a standard for owning motion content. As digital exhausts novelty, Infinite Objects' radical simplicity—making video as eternal as a photograph—could redefine collectibles, building on its mission to free moving images from screens.[5][6]