Incenter

Incenter Capital Advisors provides transaction, valuation, and advisory services focused on mortgage servicing rights (MSRs) and broader capital markets. The firm, which rebranded from Incenter Mortgage Advisors in 2023, has organized over $2 trillion in MSR assets, offering structured hedging, M&As, analytics, reporting, corporate strategy, and specialty solutions like lending as a service across residential, commercial, and other asset classes. It also operates the eMSR Exchange, a digital platform connecting MSR buyers and sellers with 24/7 pricing. Tom Piercy, who founded the firm, serves as Chief Growth Officer, while JB Long holds the position of President. Founded by Tom Piercy, the exact year of establishment is not publicly available. Its business model centers on advisory and transaction services for capital markets, MSRs, and related financial solutions, part of parent company Incenter Lender Services.