ID Genève is a technology company.
ID Genève has raised $2.0M across 1 funding round.
ID Genève has raised $2.0M in total across 1 funding round.
ID Genève has raised $2.0M in total across 1 funding round.
ID Genève's investors include C2 Investment, Cake Ventures, Exelixis Capital, First Round Capital, FPV Fund, SciFi VC, Sound Ventures, Susa Ventures, Voyager Ventures, Jeremy Zimmer, Louis Beryl, Marc Benioff.
ID Genève is a Geneva-based luxury watchmaker pioneering circular economy principles in Swiss watchmaking, producing high-end mechanical timepieces from 100% recycled stainless steel.[1][2][4] It serves eco-conscious luxury consumers worldwide, solving the industry's environmental footprint by integrating sustainability—from solar-forged materials to full transparency in supply chains—while maintaining premium craftsmanship; the company has gained momentum through celebrity backing like Leonardo DiCaprio, B Corp certification in October 2023, and expansions into events like Dubai Watch Week 2025 and Climate Week New York.[1][2][3]
Operating in over 15 countries including Switzerland, the US, UAE, and Japan, ID Genève challenges luxury norms with collections like Circular 1, Circular C (featuring self-healing carbon), and Elements (with innovative straps like Bananatex®), plus unique services such as "Circular Tokens" for post-purchase digital perks.[1][2]
ID Genève was founded in December 2020 by three young Swiss innovators: Nicolas Freudiger (entrepreneur, formerly at Coca-Cola Switzerland), Singal Depéry (creative designer), and Cédric Mulhauser (watchmaker), driven by a passion for transparency and environmental reform in watchmaking.[3][4] The idea crystallized in summer 2019 when Freudiger, after circular economy training, resigned his job, recruited his co-founders in Geneva, and launched a crowdfunding campaign on Wemakeit, raising over CHF 315,000 in 45 days with 146 pre-orders for the debut Circular One model.[3][4]
Early traction exploded in 2021 with 300 watches delivered, strong media buzz, and awards like recognition at the Luxury Innovation Summit; pivotal moments include solar-forged steel innovations via Panatere and DiCaprio's investment, propelling global resonance.[1][2][4]
ID Genève rides the circular economy wave in luxury goods, merging Swiss watchmaking heritage with climate tech innovations like solar metallurgy and bio-materials, at a time when sustainability mandates (e.g., UN SDGs' 10th anniversary) pressure high-emission industries.[1][2][4] Timing aligns with rising consumer demand for transparent, low-impact luxury amid climate urgency, bolstered by market forces like ESG investing and celeb advocacy (DiCaprio).[1][3]
It influences the ecosystem by platforming "climate heroes," inspiring sectors beyond watches—e.g., via Change Now summit and WWF nominations—while proving scalable circularity elevates quality, not compromises it.[1][3][4]
ID Genève is poised to lead eco-luxury watchmaking, expanding markets, collections, and collaborations like Morphotonix tech and SDG timepieces, targeting non-traditional venues for broader impact.[2][3] Trends like advanced recycling, solar manufacturing, and tokenized ownership will shape its path, potentially evolving it from niche disruptor to industry standard-setter as circular mandates intensify. This circular pioneer, born from three visionaries' crowdfunding spark, continues redefining luxury as responsible innovation.[1][4]
ID Genève has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2023 | $2.0M Seed | C2 Investment, Cake Ventures, Exelixis Capital, First Round Capital, FPV Fund, SciFi VC, Sound Ventures, Susa Ventures, Voyager Ventures, Jeremy Zimmer, Louis Beryl, Marc Benioff, Ryan Tedder |