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§ Private Profile · San Jose, CA, USA
Digital freight platform connecting fresh produce shippers with pre-vetted carriers across North America, reducing waste and improving efficiency.
Hwy Haul operates a digital freight platform based in California, United States, leveraging AI, machine learning, and optimization algorithms to connect fresh produce loads with pre-vetted carriers across North America. The platform directly links growers, distributors, wholesalers, and retailers to transportation services, aiming to reduce an estimated $15 billion in annual produce waste and improve overall supply chain efficiency. In 2021, the company secured $10 million in Series A funding, co-led by Eileses Capital and BluePointe Ventures, with additional participation from AgFunder and notable individual investors including Dheeraj Pandey, Girish Mathrubootham, and Rajiv Batra. Hwy Haul's technology facilitates instant quotes and bookings, addressing critical challenges like driver shortages within the fresh produce logistics sector. The organization was founded in 2018 by Syed Aman, Sharan Grewal, and Zahed Khan.
Hwy Haul has raised $10.0M across 1 funding round.
Hwy Haul has raised $10.0M in total across 1 funding round.
Hwy Haul is a technology company that builds a next-generation digital freight platform specifically for fresh produce and related industries such as consumer products, retail, food & beverage, manufacturing, and agriculture. The platform connects shippers—including farmers, distributors, wholesalers, and retailers—directly with truckers and carriers, eliminating intermediaries and streamlining the supply chain. It offers features like instant load booking, real-time freight tracking, temperature and humidity monitoring, and actionable data insights to reduce waste, improve freshness, and optimize logistics. Hwy Haul serves shippers and carriers by solving critical problems in refrigerated produce transportation, such as cold chain compliance and transit condition monitoring, while enabling faster, more transparent, and cost-efficient freight operations. The company has demonstrated impressive growth momentum, rapidly building a satisfied customer base and gaining traction in the complex refrigerated produce distribution market[1][2][3].
Founded in October 2018, Hwy Haul was established by a team of experienced technologists and logistics veterans, including CEO Syed Aman, CTO Sharan Grewal, and COO Zahed Khan. Aman and Grewal bring deep technical expertise from their prior leadership roles at WalmartLabs, where they built and scaled Walmart’s online grocery and logistics platforms. Zahed Khan contributes extensive operational experience from the trucking and distribution sectors. The idea for Hwy Haul emerged from the founders’ recognition of inefficiencies and friction in the fresh produce freight market, particularly the lack of digital tools and transparency in refrigerated freight brokerage. Early traction came from leveraging their combined expertise to build a platform that offers instant pricing, touchless load booking, and real-time monitoring, positioning Hwy Haul as a pioneer in digital freight brokerage for fresh produce[1][2][4].
Hwy Haul rides the trend of digital transformation in logistics and supply chain management, particularly in the perishable goods sector where freshness and cold chain integrity are critical. The timing is favorable due to increasing demand for transparency, efficiency, and sustainability in food distribution, alongside growing e-commerce and grocery delivery markets. Market forces such as rising consumer expectations for fresh produce quality, regulatory pressures on cold chain compliance, and the need to reduce food waste work in Hwy Haul’s favor. By digitizing freight brokerage and integrating real-time monitoring, Hwy Haul influences the broader ecosystem by setting new standards for efficiency, data transparency, and sustainability in refrigerated logistics[1][2][4].
Looking ahead, Hwy Haul is well-positioned to expand its footprint across the fresh produce and broader refrigerated freight markets by continuing to innovate on digital freight brokerage and cold chain technology. Trends such as automation, AI-driven logistics optimization, and sustainability initiatives will shape their journey. As they scale, Hwy Haul’s influence may grow beyond fresh produce into other temperature-sensitive supply chains, further disrupting traditional freight brokerage models. Their leadership’s strong technical background and operational expertise provide a solid foundation for sustained growth and ecosystem impact, making them a key player to watch in the digital logistics space[1][2][4].
Hwy Haul has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $10M Series A | Kishore Bopardikar | AgFunder, Berkeley SkyDeck Fund, ONE Planet Group, David Jeske, Larry Braitman, Lawrence Braitman, Randy Haykin, Young Song, Dheeraj Pandey, Girish Mathrubootham, Rajiv Batra, Vivek Mehra, BluePointe Ventures, FDC Partners, True Blue Partners | Announced |
Hwy Haul has raised $10.0M in total across 1 funding round.
Hwy Haul's investors include Kishore Bopardikar, AgFunder, Berkeley SkyDeck Fund, One Planet Group, David Jeske, Larry Braitman, Lawrence Braitman, Randy Haykin, Young Song, Dheeraj Pandey, Girish Mathrubootham, Rajiv Batra.