HURR is a technology company.
HURR has raised $15.0M across 2 funding rounds.
HURR has raised $15.0M in total across 2 funding rounds.
HURR is a UK-based technology company founded in 2019 that operates a peer-to-peer (P2P) fashion rental platform, enabling consumers, brands, and retailers to rent high-end designer clothing like dresses, denim, coats, jackets, jumpsuits, tops, and shirts.[1][2][3] It serves fashion enthusiasts seeking sustainable access to luxury trends without ownership, while solving the environmental problems of fast fashion by promoting circularity through a zero-inventory model—where brands/retailers supply stock and HURR manages logistics like cleaning, repairs, and support.[1][2][3] HURR has secured over $15-18 million in funding across multiple rounds, including a $12.6 million recent raise, partnered with 50+ exclusive brands and Selfridges for white-label services, and grown into a tech-first community of thousands of renters and lenders.[1][2][3][4]
HURR was founded in 2019 by Victoria Prew in London, UK, after she recognized in 2018 that fast fashion's demand for constant "newness" was unsustainable and environmentally damaging.[1][2][3][5] Starting as a hands-on operation—visiting lenders' homes to photograph items—Prew evolved it into a scalable platform, moving from Google's Startups Campus to a Selfridges pop-up, and now a full tech-driven marketplace.[1][3] Early traction came from building direct consumer relationships to spot trends and secure brand partnerships, backed by investors like Octopus Ventures (leading a $5.4M seed in one round), Ascension, and D4 Ventures, fueling its shift to a hybrid P2P and SaaS model for brands.[1][2][4]
HURR rides the circular economy wave in fashion, a sector responsible for massive pollution, by enabling rental over ownership amid rising sustainability demands and consumer shifts away from fast fashion.[1][3] Its timing aligns with post-2019 growth in resale/rental models (e.g., akin to Rent the Runway in the UK), amplified by investor interest in climate tech—evidenced by $15M+ funding and Octopus Ventures' backing for scalable impact.[1][2][4] Market forces like regulatory pressures on fashion waste and Gen Z's preference for access over assets favor HURR, positioning it to influence retailers' adoption of rental as a core strategy and normalize circular behaviors ecosystem-wide.[1]
HURR is poised to expand as the global home for circular fashion, scaling its tech platform internationally, deepening brand integrations, and leveraging community data for AI-driven trend forecasting.[3] Trends like stricter ESG regulations, resale market growth (projected to hit billions), and luxury brands' rental pivots will propel it, potentially evolving from UK leader to multi-market powerhouse with more funding rounds ahead.[1][4] As Victoria Prew's vision scales, HURR could redefine sustainable luxury access, turning fast fashion's "newness" addiction into a rental revolution that reshapes industry norms.[1][3]
HURR has raised $15.0M in total across 2 funding rounds.
HURR's investors include Blackbird Ventures Australia, Octopus Ventures, Shasta Ventures, Akshay Kothari, Dylan Field, Peter Beck.
HURR has raised $15.0M across 2 funding rounds. Most recently, it raised $10.0M Venture Round in December 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2023 | $10.0M Venture Round | Blackbird Ventures Australia, Octopus Ventures, Shasta Ventures, Akshay Kothari, Dylan Field, Peter Beck | |
| Dec 1, 2021 | $5.0M Seed | Blackbird Ventures Australia, Octopus Ventures, Shasta Ventures, Akshay Kothari, Dylan Field, Peter Beck |