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HowGood: Sustainability ratings for food products and supply chains, serving the food and beverage industry with the world's largest database.
HowGood, based in Brooklyn, New York, operates the world's largest database on sustainable food, providing comprehensive sustainability ratings for food products. The company evaluates over 250,000 products using up to 60 industry-specific indicators, assisting food manufacturers, restaurants, and grocery stores in tracking and improving their environmental and social impact across supply chains. Its detailed ratings are utilized by customers such as Danone, Chipotle, and Ahold Delhaize USA, appearing in approximately 400 grocery stores nationwide and accessible via in-store shelf tags. HowGood currently employs 63 individuals and recently secured $12.5 million in funding from Titan Grove in 2022, with participation from investors including FirstMark Capital and Highline Venture Partners. Founded in 2006 as Scryve by brothers Alexander Gillett and Arthur Gillett, the company launched its public ratings in 2014.
HowGood has raised $25.0M across 4 funding rounds.
HowGood has raised $25.0M in total across 4 funding rounds.
HowGood has raised $25.0M in total across 4 funding rounds.
HowGood's investors include Jeff Tannenbaum, Astia, BoxGroup, Broadway Angels, Cleo Capital, Contour Venture Partners, FirstMark Capital, First Round Capital, General Catalyst, Hustle Fund, Innovation Endeavors, Inspired Capital.
HowGood is a technology company that provides a SaaS platform and sustainability research focused on the food industry. It offers the world’s largest database of agricultural emissions factors, enabling food and beverage companies, suppliers, retailers, and foodservice providers to measure, report, and reduce their environmental and social impacts, particularly their Scope 3 emissions which represent the majority of the food sector’s climate footprint. Its platform supports sustainability disclosures, audits, and product footprinting, helping major clients like Mars, General Mills, and Kraft Heinz advance their climate goals and sustainability narratives[1][3].
Founded in 2007 and headquartered in Stone Ridge, New York, HowGood was created to address the growing need for reliable, science-based sustainability data in the food supply chain. The founders, with backgrounds in sustainability and data science, developed the platform to aggregate and analyze vast amounts of agricultural and environmental data from over 600 independent sources, including peer-reviewed research and government publications. Early traction came from partnerships with large food companies seeking to integrate sustainability into product development and supply chain management, establishing HowGood as a trusted provider of sustainability intelligence[1][4].
HowGood rides the growing global trend toward corporate sustainability, climate accountability, and supply chain transparency in the food sector. As regulatory pressures and consumer demand for sustainable products increase, companies face challenges in accurately measuring and reducing their environmental impacts, especially Scope 3 emissions. HowGood’s data-driven platform addresses these challenges by providing standardized, science-backed impact assessments that enable companies to make informed decisions and accelerate decarbonization efforts. The timing is critical as the food industry seeks scalable solutions to meet net-zero commitments and respond to evolving environmental policies and market expectations[1][3][5].
The company also contributes to the broader ecosystem by fostering collaboration across the supply chain—from farmers to manufacturers and retailers—helping to embed sustainability into product innovation and procurement strategies. Its use of advanced data analytics and emerging technologies like AI positions HowGood at the forefront of transforming food sustainability through technology[5].
Looking ahead, HowGood is poised to expand its influence by deepening integrations with enterprise sustainability platforms and leveraging artificial intelligence to enhance data accuracy, predictive insights, and operational efficiency. As sustainability becomes a core business imperative, HowGood’s platform will likely become indispensable for food companies aiming to innovate sustainably and meet increasingly stringent environmental standards. The company’s continued growth will be shaped by trends such as regenerative agriculture, supply chain transparency, and the rising importance of Scope 3 emissions management. HowGood’s ability to unify sustainability data and workflows across diverse stakeholders will be key to its evolving role as a technology enabler of sustainable food systems[5].
In summary, HowGood stands out as a leading sustainability technology company in the food industry, uniquely combining deep scientific research with scalable SaaS solutions to empower major food companies in their climate and sustainability journeys.
HowGood has raised $25.0M across 4 funding rounds. Most recently, it raised $13.0M Series B in May 2022.