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Horizon, based in Mainz, Germany, provides a B2B SaaS platform delivering behavioral consumer data for product testing and validation. The platform enables companies to run landing page tests to analyze market demand, positioning, pricing, and brand fit before key decisions, supporting innovation and consumer insight teams with high-quality, pre-market purchase-intent data. The company raised $1.4 million in pre-seed funding in September 2022, attracting investors such as Catapult Analytics Ltd., Andy Wing (ex-Nielsen Entertainment CEO), and Henry Piney (ex-MarketCast International MD). With 11 employees as of 2022, Horizon also appointed Annie Melnic (ex-adidas Consumer Insights) as Head of Data Analytics & Insights, and has integrated its solutions into core processes for major blue-chip companies within its first year. Horizon was founded in 2021 by Daniel Putsche and Lutz Petrean.
Horizon has raised $1.4M across 1 funding round.
Horizon has raised $1.4M in total across 1 funding round.
Horizon has raised $1.4M across 1 funding round. Most recently, it raised $1.4M Pre-Seed in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 13, 2022 | $1.4M Pre Seed | Andy Wing | DR. Marco Adelt, Sebastian Heinz, Investitions UND Strukturbank Rheinland Pfalz | Announced |
Horizon has raised $1.4M in total across 1 funding round.
Horizon's investors include Andy Wing, Dr. Marco Adelt, Sebastian Heinz, Investitions- und Strukturbank Rheinland-Pfalz.
