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HolidayFox is a technology company.
HolidayFox operates an online platform that facilitates the discovery and booking of UK-based camping and glamping accommodations. The company provides a streamlined system enabling site owners to list their properties and manage direct bookings, while simultaneously offering consumers a comprehensive portal to find and reserve family staycations and outdoor experiences across the UK. Their platform aims to simplify the interaction between accommodation providers and travelers, enhancing efficiency for both.
The company was co-founded by Jason Green and Richard Hooker, commencing operations around May 2020. Green, an accomplished entrepreneur with a background that includes serving as CTO at Checkatrade, brought significant technical and business acumen to the venture. The founders recognized a market gap for a consolidated and user-friendly platform that could efficiently connect families seeking UK staycations with a diverse array of quality camping and glamping options, addressing the fragmented nature of the outdoor leisure booking market.
HolidayFox serves both independent campsite and glamping site owners, as well as families and individuals looking for unique outdoor holidays. The company’s vision centers on simplifying and enriching the entire staycation experience, from initial search to final booking. It strives to be the premier destination for connecting the UK’s diverse outdoor accommodation sector with the growing demand for family-friendly leisure and adventure.
HolidayFox has raised $2.0M across 1 funding round.
HolidayFox has raised $2.0M in total across 1 funding round.
HolidayFox has raised $2.0M in total across 1 funding round.
HolidayFox's investors include Fuel Ventures, Active Capital, Backstage Capital, Bedrock Capital, Bessemer Venture Partners, CapitalX, Color Capital, Craft Ventures, Cyphr VC, Lightspeed Venture Partners, LOI Venture, Long Journey Ventures.
HolidayFox is a London-based technology company founded in 2020 that operates an online booking platform for campsites and glamping sites across the UK.[1][2] It enables travelers to search and book unique outdoor accommodations personalized by amenities, features, onsite or nearby activities, and preferences, while allowing site owners to list their properties.[1][2][5] Targeting families and camping enthusiasts seeking alternatives to traditional "sun and sea" holidays, HolidayFox addresses the need for a specialized marketplace in the travel and tourism sector, particularly for staycations and glamping.[1][4] The company has raised $1.61M in a Seed VC round in 2021, backed by investors like Fuel Ventures, Atomico Angel Fund, and others, with early revenue under $5M and a small team of under 25 employees.[1][2][6]
HolidayFox was founded in 2020 by Jason Green (CEO) and Richard Hooker (CTO), former partners in a web agency who shared a passion for camping.[1] The idea emerged from their desire to create an alternative to mainstream holiday marketplaces focused on beach vacations, instead promoting unique UK outdoor experiences like yurts and campsites—even in unconventional spots like Milton Keynes.[1] Early traction came quickly with a £1.17M (about $1.61M) pre-seed/Seed VC funding round closed in August 2021, led by Fuel Ventures and including Atomico Angel Fund, D Global Ventures, Cathexis Ventures, Shaan Puri, Redbus, and angels like Michael and Xochi Birch.[1][5][6] This capital marked a pivotal moment, fueling platform development in the post-pandemic staycation boom.[1]
HolidayFox rides the post-pandemic surge in domestic travel and outdoor tourism, particularly staycations and glamping, as consumers seek personalized, nature-based alternatives amid rising air travel costs and climate awareness.[1][5] Timing is ideal: launched in 2020, it capitalized on UK lockdown trends favoring local holidays, aligning with the Travel Tech boom where platforms disrupt traditional booking with data-driven personalization.[1] Market forces like increased camping demand (e.g., UK glamping growth) and investor interest in experiential travel marketplaces work in its favor, as seen in its Seed funding from prominent VCs.[1][6] It influences the ecosystem by aggregating niche UK sites, boosting visibility for small operators and fostering a community around sustainable, family-oriented adventures in the competitive hospitality tech space.[2][4]
HolidayFox is well-positioned to scale as UK domestic tourism evolves, potentially expanding beyond camping to broader glamping or European sites amid sustained staycation trends and eco-travel demand. Upcoming growth could involve AI-enhanced personalization, partnerships with activity providers, or Series A funding to boost inventory and marketing, building on its $1.61M war chest.[1][3][6] Investor backing from Fuel Ventures and Atomico signals confidence in its niche dominance, though competition from larger platforms like Pitchup or global players may challenge it—success hinges on user acquisition and retention in a recovering travel market. This camping disruptor turns founders' outdoor passion into a timely tech play, personalizing UK holidays one tent at a time.[1]
HolidayFox has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2021 | $2.0M Seed | Fuel Ventures | Active Capital, Backstage Capital, Bedrock Capital, Bessemer Venture Partners, CapitalX, Color Capital, Craft Ventures, Cyphr VC, Lightspeed Venture Partners, LOI Venture, Long Journey Ventures, Paradox Capital, Prototype Capital, Rising Tide Partners, SaaSholic Fund, Shaan's All Access Fund, The Club, The Hit Forge, TrueSight Ventures, Vibe Capital, Weekend Fund, Alex Lieberman, Anthony Pompliano, Ben Tossell, Chris Herd, Dharmesh Shah, Greg Isenberg, Immad Akhund, Jaime Schmidt, Julian Shapiro, Justin Welsh, Kyle York, Michael Birch, Moshe Lifschitz, Musaab Hakami, Paul Yacoubian, Sahil Lavingia, Sam Parr, Xochi Birch, Zack Kanter, Shaan Puri, Atomico, Cathexis Ventures, D Global Ventures, Simon Franks |