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§ Private Profile · San Francisco, CA, USA
Composable CDP and AI decisioning platform activating customer data from warehouses for marketing and growth teams.
Hightouch has raised $172.0M across 5 funding rounds.
Key people at Hightouch.
Hightouch was founded in 2019 by Tejas Manohar (Founder) and Joshua Curl (Founder) and Kashish Gupta (Founder).
Hightouch has raised $172.0M in total across 5 funding rounds.
Hightouch is a San Francisco, California-based composable CDP and AI decisioning platform that activates customer data from warehouses via reverse ETL, syncing it to business tools for marketing and growth teams. It powers over 10 billion AI decisions and has synced more than 7.3 trillion records for its 803 paying customers, including enterprises like Domino’s, Chime, Spotify, and Ramp. The company achieved a $1.2 billion valuation after raising $80 million in February 2025 to further develop its AI-powered marketing tools. With 200 to 370 employees, Hightouch acquired HeadsUp in November 2023 to enhance its data-syncing capabilities. Founded in 2019 by Joshua Curl, Kashish Gupta, and Tejas Manohar, Hightouch enables enterprises to leverage AI and data for scalable customer experiences.
Key people at Hightouch.
Hightouch was founded in 2019 by Tejas Manohar (Founder) and Joshua Curl (Founder) and Kashish Gupta (Founder).
Hightouch has raised $172.0M in total across 5 funding rounds.
Hightouch's investors include Sapphire Ventures, Amplify Partners, Spark Capital, V3 Ventures, Volition Capital, Yext, Bain Capital Ventures, 20VC, 9Yards Capital, Kevin Hartz, Addition, Afore Capital.
Hightouch is a leading Composable Customer Data Platform (CDP) and AI Decisioning platform designed to empower marketers by leveraging their own data warehouses for personalized, outcome-driven customer engagement. It enables marketers to build audiences, resolve identities, govern data, and automate decision-making with AI agents that continuously optimize campaigns across channels without storing data outside the company’s control[1][4].
For an investment firm, Hightouch’s mission centers on transforming how enterprises activate and personalize customer data by replacing traditional CDPs with flexible, warehouse-centric solutions. Its investment philosophy likely emphasizes innovation in data infrastructure and AI-driven marketing technologies. Key sectors include SaaS, marketing technology, AI, and data analytics. Hightouch impacts the startup ecosystem by pioneering composable CDPs and AI decisioning, setting new standards for data-driven marketing and accelerating adoption of AI in customer engagement.
For a portfolio company, Hightouch builds a Composable CDP and AI Decisioning platform serving marketers and data teams in enterprises. It solves the problem of fragmented, slow, and opaque customer data activation by enabling real-time, personalized marketing decisions directly from the data warehouse. The platform’s growth momentum is strong, fueled by rapid adoption of composable architectures and AI-driven marketing automation, supported by recent funding rounds and product expansions[5].
Hightouch was founded by a team with deep expertise in data engineering and marketing technology, emerging from the need to give marketers direct, self-serve access to their customer data without the complexity and latency of traditional CDPs[1]. The idea originated from recognizing that companies wanted to *activate* warehouse data directly for marketing purposes, leading to the creation of a composable CDP that integrates seamlessly with existing data stacks. Early traction came from enterprises seeking faster, more flexible, and privacy-conscious alternatives to legacy CDPs, with pivotal moments including the launch of AI Decisioning as a native Snowflake app, leveraging Snowflake Cortex AI to enhance personalization at scale[2][5].
Hightouch rides the trend toward composable, warehouse-centric data architectures and the growing demand for AI-driven personalization in marketing. The timing is critical as enterprises seek to leverage their vast data lakes and warehouses more effectively while maintaining privacy and control. Market forces favor solutions that reduce tech stack complexity, improve data governance, and accelerate time-to-value for marketing teams. Hightouch influences the ecosystem by redefining what a CDP can be—shifting from monolithic, siloed systems to flexible, AI-powered platforms that integrate deeply with existing data infrastructure and marketing tools[1][2][5].
Looking ahead, Hightouch is poised to expand its AI Decisioning capabilities, adding support for more channels and deeper integrations, further automating and personalizing customer engagement at scale[5]. Trends shaping its journey include advances in large language models, reinforcement learning, and the increasing centrality of data warehouses in enterprise IT. As AI agents mature, Hightouch’s platform may evolve to balance automation with human oversight, enhancing trust and effectiveness. Its influence will likely grow as more companies adopt composable CDPs and AI decisioning to drive marketing innovation, making Hightouch a key player in the future of data-driven customer experience.
This trajectory ties back to Hightouch’s core mission: enabling marketers to move faster, be more strategic, and deliver truly personalized experiences powered by their own data and AI.
Hightouch has raised $172.0M across 5 funding rounds. Most recently, it raised $80.0M Series C in February 2025.