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Key people at HiFi Public.
HiFi Public is an organization with no detailed public information available regarding its specific business focus or operational activities, and its headquarters location remains undisclosed. Public records and comprehensive search results do not provide insight into its core business model, target sectors, or intended customer base, unlike most publicly profiled entities. Consequently, verifiable details concerning its operational scale, such as employee count, user acquisition figures, or any reported funding rounds, are not publicly accessible. Furthermore, no recognizable lead investors, portfolio companies, or significant customers have been publicly associated with HiFi Public. The organization's founding year and the names of its founders are also not publicly documented, contributing to its overall lack of public profile. This absence of verifiable data makes it challenging to ascertain its market position, strategic direction, or any potential industry affiliations.
Key people at HiFi Public.
HiFi (hi.fi) is a financial technology company founded in 2020 that develops software solutions for the music industry, providing B2B tools for music rightsholders to enhance financial transparency and independence.[1][2] It serves artists and their teams by offering innovative financial products that address opaque royalty payments and economic challenges in music, helping creators achieve greater control over earnings; the company was acquired by Block, Inc. (formerly Square) to integrate with Block's TIDAL platform, amplifying its reach across the artist ecosystem.[1][2]
Now part of Block, HiFi continues expanding its services from its New York base, with reported revenue of $5.9 million and a focus on technology-driven financial management for musicians at all career stages.[1][2]
HiFi was founded in 2020 by a team passionate about music and artist empowerment, driven by frustrations with the music industry's lack of financial transparency.[1][2] The founders, backed by top investors and music creators, built B2B platforms to innovate in royalty tracking and payments, emerging from a need to help rightsholders—especially independent artists—gain economic independence.[1][2]
A pivotal moment came with its acquisition by Block, Inc., announced on the company website, aligning HiFi's mission with Block's TIDAL business and broader economic access goals; this "new chapter" preserves HiFi's purpose while leveraging Block's resources for scaled impact.[2] Early traction included one funding round, supporting growth to under 25 employees.[1]
HiFi rides the wave of creator economy fintech, where streaming and digital music generate massive royalties but suffer from fragmented, opaque payments—a market force favoring transparent tools amid rising independent artist numbers (over 50% of streams from indies).[1][2] Timing aligns with post-pandemic music revenue growth (global recorded music hit $28.6B in 2023, per industry trends) and Big Tech's push into artist services, like Block's TIDAL investments.[2]
It influences the ecosystem by democratizing financial access, reducing reliance on labels, and setting a model for vertical fintech in creative industries; as part of Block, HiFi accelerates competition against players like SoundCloud or DistroKid in royalty tech.[1][2]
HiFi's Block acquisition positions it for explosive growth, integrating deeper into TIDAL to capture more of the $50B+ music economy through AI-enhanced royalty tools and global expansion.[2] Trends like blockchain royalties, Web3 music NFTs, and real-time streaming payments will shape its path, potentially evolving HiFi into a full-stack artist finance platform.
As artist empowerment rises, HiFi—born from music passion—could redefine financial rights, turning opaque earnings into a thriving, transparent creator economy.[1][2]
