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§ Private Profile · Gurugram, Haryana
B2B supply chain platform connecting South Asian manufacturers with global fashion brands for sourcing textiles and apparel.
Groyyo, a Bengaluru, India-based B2B supply chain enablement platform, connects small-scale manufacturers in South Asia with global fashion and lifestyle brands. With significant backing from notable investors like Tiger Global and Alpha Wave, the company has successfully raised $49.4 million in total funding. Founded in July 2021 by Subin Mitra, Pratik Tiwari, and Ridam Upadhyay, Groyyo provides advanced technology for streamlined order and production management, complemented by expert consulting services designed to optimize MSME operations. The platform strategically sources textiles and apparel from key regions including India, Bangladesh, and Turkey, serving premium brands across the US, UK, and EU markets. Currently, Groyyo serves over 500 manufacturers and 100 fashion brands across more than 10 countries, reporting an impressive annual run rate of ₹600 crore and projecting a ₹25 crore profit for FY26, following a strategic refocus on profitability with its 97-employee team.
Groyyo has raised $38.4M across 3 funding rounds.
Groyyo has raised $38.4M in total across 3 funding rounds.
Groyyo has raised $38.4M across 3 funding rounds. Most recently, it raised $5.4M Debt in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 20, 2024 | $5.4M Debt Financing | Trifecta Capital | — | Announced |
| Jun 1, 2022 | $28M Series A | — | Alven, Motier Ventures, Tiger Global Management, Thibaud Elziere | Announced |
| Jan 1, 2022 | $5M Seed | Anirudh Singh | Avaana Capital, General Catalyst, Kunal Shah, Anjali Bansal, Arpan Sheth, Deepak Jain, Maninder G., Sparrow Capital, Stride Ventures | Announced |
Groyyo has raised $38.4M in total across 3 funding rounds.
Groyyo's investors include Trifecta Capital, Alven, Motier Ventures, Tiger Global Management, Thibaud Elziere, Anirudh Singh, Avaana Capital, General Catalyst, Kunal Shah, Anjali Bansal, Arpan Sheth, Deepak Jain.
Groyyo is an Indian-based B2B technology company founded in 2021 that builds an AI-enabled manufacturing and automation platform primarily serving small and medium-sized enterprises (SMEs) and micro-manufacturers across Asia. It provides advanced robotics, IoT, and real-time data analytics solutions to optimize production efficiency, reduce operational costs, and digitize fragmented small-scale manufacturing operations. Groyyo’s platform addresses supply chain inefficiencies and unlocks international demand by connecting over 360 factories producing 150+ product categories for 110+ brands across 9+ countries. The company has shown strong growth momentum, raising over $49 million in funding and expanding its presence globally with offices in India, Bangladesh, and the UAE[1][2][4][5].
Groyyo was founded in July 2021 by Subin Mitra, Pratik Tiwari, and Ridam Upadhyay. The founders identified a significant gap in technology adoption among small-scale factories, particularly in Gurgaon, India. Their initial idea was to introduce a first-level order management app to these neglected manufacturers, which quickly evolved into a comprehensive AI-driven manufacturing automation platform. Early traction came from onboarding hundreds of factories and brands, demonstrating the demand for digitization and efficiency improvements in the MSME and SME manufacturing sectors[1][4].
Groyyo rides the growing trend of digital transformation and Industry 4.0 adoption in emerging markets, particularly in the MSME manufacturing sector, which has traditionally been underserved by technology. The timing is critical as global supply chains seek greater transparency, efficiency, and automation post-pandemic. By digitizing and automating small-scale manufacturing, Groyyo helps integrate these fragmented players into global value chains, boosting their competitiveness and sustainability. This contributes to broader economic development and innovation in manufacturing ecosystems across Asia[1][5].
Looking ahead, Groyyo is poised to scale its platform to digitize millions of micro-manufacturers across Asia, leveraging AI and IoT advancements to deepen automation and data-driven decision-making. Trends such as increased demand for sustainable manufacturing, supply chain resilience, and localized production will likely accelerate adoption of Groyyo’s solutions. Its influence could expand beyond manufacturing into adjacent sectors requiring operational digitization. Continued funding and technology innovation will be key to maintaining growth momentum and ecosystem impact, potentially positioning Groyyo as a cornerstone of Asia’s manufacturing tech landscape[1][5].