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GREENS develops an AI-driven digital platform for metafarming, creating hyperlocal food systems via advanced indoor cultivation. The company integrates Web3, blockchain, and IoT into proprietary cultivation pods, allowing users to engage in virtual farming connected to real plant growth. This technology optimizes food production, bringing fresh produce closer to urban consumers.
Founded in July 2019 by Andi Sie (CEO), Geraldi Tjoa (CPO), and Erwin Gunawan (CBO), GREENS arose from the insight that technology could democratize food production. Their combined expertise drives a vision to empower non-farmers and individuals. This enables participation in sustainable agriculture, directly addressing modern food supply chain challenges.
GREENS serves individuals and communities seeking localized, sustainable food, and those interested in innovative digital farming. The platform appeals to urban populations prioritizing fresh produce and transparency. Its long-term vision is to achieve global food equity by establishing resilient, accessible hyperlocal food ecosystems, fundamentally transforming consumer interaction with food.
Key people at Greens.
Greens was founded in 2021 by Dan McCormick (Founder) and Simon Olson (GP & Co-Founder).
Key people at Greens.
Greens has 3 tracked investments across 3 companies. The latest tracked deal is $173.0M Seed in Endform in March 2026.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Mar 12, 2026 | Endform | $173.0M Seed | Alliance Venture, Antler, First Fellow Partners, Greens | — |
| May 27, 2025 | Way Data Technologies | $3.1M Pre-Seed | Hampus Jakobsson | Laura Modiano, Marianne Vikkula, Miki Kuusi, Tuomo Riekki, 10X Founders |
| Sep 1, 2022 | Bits Technology | $1.0M Seed | Cherry Ventures | Inventure, Johannes Schildt, Josefin Landgård, Alliance Ventures, Forward VC |
Greens was founded in 2021 by Dan McCormick (Founder) and Simon Olson (GP & Co-Founder).
