Loading organizations...
§ Private Profile · London, United Kingdom
SaaS fundraiser enablement for education & nonprofits, boosting donor engagement, digital fundraising, and relationship building.
Gravyty, based in Medford, Massachusetts, provides SaaS-based fundraiser enablement solutions, helping frontline fundraisers personalize outreach, build relationships with prospects, and deepen donor connections efficiently. Through its mergers with Graduway and Gratavid, the company offers an ecosystem of products leveraging patented AI technology and video software for engagement, automation, and digital fundraising, enabling institutions and organizations to build communities and fuel missions. Gravyty has raised $23.31 million in total funding and serves a diverse customer base, including the Coca-Cola Scholars Foundation. Key investors include K1 Investments, which acquired a majority stake in 2019, and angel investor Christopher Mirabile, with Sevonne Eliyahu serving as President. The platform streamlines engagement, giving, and stewardship tools for its clients. Gravyty was founded in 2016 by Adam Martel and Rich Palmer.
Gravyty (formerly Graduway) has raised $74.0M across 3 funding rounds.
Gravyty (formerly Graduway) has raised $74.0M in total across 3 funding rounds.
Gravyty (formerly Graduway) is a technology company providing community engagement and AI-powered fundraising enablement software primarily for educational institutions and non-profits. It builds platforms that facilitate connections among alumni, students, parents, donors, and volunteers while enabling scalable ambassador, mentoring, and fundraising campaigns.[1][5] The company serves over 2,000 organizations including UCLA, Philips Exeter Academy, and Rice University, solving challenges in community building and donor engagement through streamlined tools for interactions, giving, and stewardship.[1][5] Following a 2021 merger and subsequent growth, Gravyty has shown strong momentum, doubling in size post-COVID recovery and maintaining efficient expansion under new leadership.[2]
Gravyty originated as two separate entities that merged in December 2021: Graduway, founded in 2009 in the U.K. by Dr. Marcel Cohen and Daniel Cohen, which focused on community software for education and non-profits; and Gravyty, founded in 2016 in Boston by Adam Martel, pioneering AI-enabled fundraising tech for higher education.[1][3][2] Graduway built tools to foster vibrant alumni and constituent networks across the U.S., Canada, Israel, and U.K., while Gravyty raised $21 million in 2020 from K1 Investments (which had also backed Graduway) to accelerate its AI-driven donor enablement amid market definition.[1][3] The merger, orchestrated by K1, combined Graduway's community strengths with Gravyty's AI fundraising capabilities, creating a unified platform; Daniel Cohen remained CEO of the London-based entity with Boston expansion, while Martel stepped down to launch a new venture.[1][2][4] Early post-merger traction included navigating COVID-induced churn in 2020 before achieving record growth by 2021.[2]
Gravyty rides the trend of AI-enhanced non-profit and education technology, defining the AI fundraiser enablement market since 2016 while capitalizing on post-pandemic demand for virtual community and donor tools.[2][3] Timing aligns with higher ed's shift to digital alumni networks amid campus disruptions, where churn gave way to doubled growth as institutions prioritized scalable outreach.[2] Market forces like rising non-profit tech adoption and PE backing (e.g., K1 Investments) favor its model, influencing the ecosystem by empowering 2,000+ organizations to boost missions through data-driven connections and fundraising at scale.[1][2]
Gravyty is poised for continued expansion in AI-driven edtech/non-profit software, leveraging its merged strengths and refreshed leadership to capture more market share in community-fueled fundraising. Trends like advancing machine learning for personalized donor prompts and global hybrid education models will shape its path, potentially amplifying influence through acquisitions or deeper integrations. As the go-to platform for engaging supporters at scale, it stands to redefine how institutions turn communities into sustained revenue engines, building on its merger-fueled momentum.
Gravyty (formerly Graduway) has raised $74.0M across 3 funding rounds. Most recently, it raised $60.0M Other Equity in July 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 19, 2019 | $60M Venture Round | Mike Velcich | — | Announced |
| Dec 1, 2017 | $13M Series B | — | Massa Innovations, Saas Capital, Jonathan Klahr | Announced |
| Feb 1, 2013 | $1M Seed | — | 01 Ventures, ACME Capital, Crosscut Ventures, Graph Ventures, Shervin Pishevar, Gigi Levy Weiss, BTG Pactual, RSL Venture Partners | Announced |
Gravyty (formerly Graduway) has raised $74.0M in total across 3 funding rounds.
Gravyty (formerly Graduway)'s investors include Mike Velcich, Massa Innovations, SaaS Capital, Jonathan Klahr, 01 Ventures, ACME Capital, Crosscut Ventures, Graph Ventures, Shervin Pishevar, Gigi Levy Weiss, BTG Pactual, RSL Venture Partners.