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§ Private Profile · 2924 Av. Santos Dumont, Uberaba, Minas Gerais, 38000-000, Brazil
Digital platform for grain trading in Latin America, connecting farmers and buyers for efficient transactions.
Grão Direto has raised $630K across 1 funding round.
Key people at Grão Direto.
Grão Direto has raised $630K in total across 1 funding round.
Grão Direto operates a leading digital platform for grain trading in Latin America, based in Uberlândia, Minas Gerais, Brazil. It connects over 85,000 active users, including farmers and major trading companies, facilitating spot, futures, and barter transactions for grains like soy and corn across 14,000 delivery points. The platform processes 40 million daily price points, offering real-time pricing, market intelligence, and financial and ESG solutions, supported by over 150 employees. Grão Direto has raised over $26 million in total funding, including a $15 million round in March 2025 led by Kaszek, with earlier investments from Cargill, Louis Dreyfus Company, and ADM. The company was founded in 2016 by Alexandre Borges, Pedro Paiva, and Frederico Marques.
Grão Direto has raised $630K across 1 funding round. Most recently, it raised $630K Seed in May 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 23, 2018 | $630K Seed | — | Canary Ventures, Bernardo Nogueira, OpenVC | Announced |
Grão Direto is a Brazilian agtech and fintech startup founded in 2017 that operates the largest digital grain trading platform in Latin America, digitizing the physical agriculture commodities market by connecting farmers directly with buyers such as feed mills, cooperatives, intermediaries, and major trading companies.[1][2][3] The platform enables spot trades, forward contracts, and barter operations for crops like soybeans, corn, and sorghum, while providing real-time market intelligence, personalized price calculations, and insights derived from actual transactions to enhance transparency, deal origination, and decision-making.[1][2][4] It serves thousands of farmers and hundreds of buying companies daily, has facilitated over eight million tons of grain traded in the past year, generates more than 40 million prices daily, and reports $15.8 million in revenue with 75 employees and $11.2 million in total funding.[2][3]
Grão Direto emerged in 2017 amid Brazil's vast but fragmented physical grain market, aiming to modernize trading through digitization and cloud-based infrastructure.[1][3] While specific founder details are not detailed in available sources, the company quickly gained traction by developing tools like real-time spot grain price calculators that integrate data from multiple providers, logistics, taxes, historical trends, and buyer profiles for precise, customizable pricing.[1] Early pivotal moments include partnering with CME Group for market data to scale efficiently, which spurred client growth and dealmaking by boosting transparency among farmers and dormant buyers.[1] This foundation positioned it as a leader, evolving from a trading marketplace to a comprehensive market intelligence hub grounded in geolocated, auditable transaction data.[2]
Grão Direto rides the wave of agtech digitization in Brazil, the world's top grain exporter, where only 3% of national volume is traded digitally, unlocking untapped opportunities in a market blending physical commodities with financial innovation.[1][2] Its timing aligns with rising demand for transparency amid volatile global prices, logistics challenges, and data-driven agribusiness, using AI to bridge physical trading with financial tools like liquidity-enhancing products.[2] By centralizing geolocated transaction data, it influences the ecosystem as Brazil's reference for physical grain market data, empowering producers with context-aware insights and positioning itself to drive new financial services in Latin America's ag supply chain.[2]
Grão Direto is poised to expand its price tools to more buyers and crops, deepen financial integrations, and solidify dominance as the go-to market data player through AI advancements and ecosystem growth.[1][2] Trends like AI-driven precision agriculture, real-time data liquidity, and Brazil's grain export boom will propel it, potentially capturing more of the 97% undigitized volume while influencing fintech-agtech convergence.[2] Its trajectory suggests evolving from trading platform to indispensable infrastructure, amplifying transparency and efficiency across Latin American agribusiness and redefining how farmers and buyers operate in a data-rich future.[1][2]
Key people at Grão Direto.
Grão Direto has raised $630K in total across 1 funding round.
Grão Direto's investors include Canary, Bernardo Nogueira, OpenVC.
